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Soccer --- History --- Political aspects --- Social aspects --- Yugoslavia --- Politics and government --- Internal politics --- anno 1900-1999 --- Sociology of sport --- Nationalism --- Consciousness, National --- Identity, National --- National consciousness --- National identity --- International relations --- Patriotism --- Political science --- Autonomy and independence movements --- Internationalism --- Political messianism --- Politics. --- Korolevstvo SKhS --- Korolevstvo serbov, khorvatov i sloventsev --- I︠U︡hoslavii︠a︡ --- Jugoslavija --- Federativna Narodna Republika Jugoslavija --- Yougoslavie --- Kraljevina Srba, Hrvata i Slovenaca --- Kingdom of Serbs, Croats, and Slovenes --- Socijalistička Federativna Republika Jugoslavija --- SFRJ --- Socjalistyczna Federacyjna Republika Jugosłavii --- Jugoszláv Szocialista Szövetségi Köztársaság --- SFRI︠U︡ --- Socialist Federal Republic of Yugoslavia --- Nan-ssu-la-fu --- Nansilafu --- Sot︠s︡ialisticheskai︠a︡ Federativnai︠a︡ Respublika I︠U︡goslavii︠a︡ --- Federatyvna Narodna Respublika I︠U︡hoslavii︠a︡ --- FNRI︠U︡ --- I︠U︡goslavii︠a︡ --- Yugosŭllabia --- Yugoslavyah --- Iugoslavia --- Federal People's Republic of Yugoslavia --- République fédérative populaire de Yougoslavie --- République socialiste fédérative de Yougoslavie --- RSFY --- FNRJ --- Federal Republic of Yugoslavia --- Sot︠s︡ialistychna Federatyvna Respublika I︠U︡hoslavii︠a︡ --- Savezna Republika Jugoslavija --- Soi︠u︡zna Respublika I︠U︡hoslavii︠a︡ --- SRI︠U︡ --- Jugoslavia --- FR Yugoslavia --- Kraljevina Jugoslavija --- Kingdom of Yugoslavia --- FLRJ --- Federativna ljudska republika Jugoslavija --- Jugoszlávia --- Serbia and Montenegro --- Politics

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This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

Popular culture and globalization --- Communism and culture --- Socialism and culture --- Nineteen sixties. --- Popular culture --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- 1960s --- 60s (Twentieth century decade) --- Sixties (Twentieth century decade) --- Twentieth century --- Culture and socialism --- Culture and communism --- Globalization and popular culture --- Globalization --- United States --- Yugoslavia --- Korolevstvo SKhS --- Korolevstvo serbov, khorvatov i sloventsev --- I︠U︡hoslavii︠a︡ --- Jugoslavija --- Federativna Narodna Republika Jugoslavija --- Yougoslavie --- Kraljevina Srba, Hrvata i Slovenaca --- Kingdom of Serbs, Croats, and Slovenes --- Socijalistička Federativna Republika Jugoslavija --- SFRJ --- Socjalistyczna Federacyjna Republika Jugosłavii --- Jugoszláv Szocialista Szövetségi Köztársaság --- SFRI︠U︡ --- Socialist Federal Republic of Yugoslavia --- Nan-ssu-la-fu --- Nansilafu --- Sot︠s︡ialisticheskai︠a︡ Federativnai︠a︡ Respublika I︠U︡goslavii︠a︡ --- Federatyvna Narodna Respublika I︠U︡hoslavii︠a︡ --- FNRI︠U︡ --- I︠U︡goslavii︠a︡ --- Yugosŭllabia --- Yugoslavyah --- Iugoslavia --- Federal People's Republic of Yugoslavia --- République fédérative populaire de Yougoslavie --- République socialiste fédérative de Yougoslavie --- RSFY --- FNRJ --- Federal Republic of Yugoslavia --- Sot︠s︡ialistychna Federatyvna Respublika I︠U︡hoslavii︠a︡ --- Savezna Republika Jugoslavija --- Soi︠u︡zna Respublika I︠U︡hoslavii︠a︡ --- SRI︠U︡ --- Jugoslavia --- FR Yugoslavia --- Kraljevina Jugoslavija --- Kingdom of Yugoslavia --- FLRJ --- Federativna ljudska republika Jugoslavija --- Jugoszlávia --- Serbia and Montenegro --- ABŞ --- ABSh --- Ameerika Ühendriigid --- America (Republic) --- Amerika Birlăshmish Shtatlary --- Amerika Birlăşmi Ştatları --- Amerika Birlăşmiş Ştatları --- Amerika ka Kelenyalen Jamanaw --- Amerika Qūrama Shtattary --- Amerika Qŭshma Shtatlari --- Amerika Qushma Shtattary --- Amerika (Republic) --- Amerikai Egyesült Államok --- Amerikanʹ Veĭtʹsėndi︠a︡vks Shtattnė --- Amerikări Pĕrleshu̇llĕ Shtatsem --- Amerikas Forenede Stater --- Amerikayi Miatsʻyal Nahangner --- Ameriketako Estatu Batuak --- Amirika Carékat --- AQSh --- Ar. ha-B. --- Arhab --- Artsot ha-Berit --- Artzois Ha'bris --- Bí-kok --- Ē.P.A. --- EE.UU. --- Egyesült Államok --- ĒPA --- Estados Unidos --- Estados Unidos da América do Norte --- Estados Unidos de América --- Estaos Xuníos --- Estaos Xuníos d'América --- Estatos Unitos --- Estatos Unitos d'America --- Estats Units d'Amèrica --- Ètats-Unis d'Amèrica --- États-Unis d'Amérique --- Fareyniḳṭe Shṭaṭn --- Feriene Steaten --- Feriene Steaten fan Amearika --- Forente stater --- FS --- Hēnomenai Politeiai Amerikēs --- Hēnōmenes Politeies tēs Amerikēs --- Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ --- Istadus Unidus --- Jungtinės Amerikos valstybės --- Mei guo --- Mei-kuo --- Meiguo --- Mî-koet --- Miatsʻyal Nahangner --- Miguk --- Na Stàitean Aonaichte --- NSA --- S.U.A. --- SAD --- Saharat ʻAmērikā --- SASht --- Severo-Amerikanskie Shtaty --- Severo-Amerikanskie Soedinennye Shtaty --- Si︠e︡vero-Amerikanskīe Soedinennye Shtaty --- Sjedinjene Američke Države --- Soedinennye Shtaty Ameriki --- Soedinennye Shtaty Severnoĭ Ameriki --- Soedinennye Shtaty Si︠e︡vernoĭ Ameriki --- Spojené obce severoamerické --- Spojené staty americké --- SShA --- Stadoù-Unanet Amerika --- Stáit Aontaithe Mheiriceá --- Stany Zjednoczone --- Stati Uniti --- Stati Uniti d'America --- Stâts Unîts --- Stâts Unîts di Americhe --- Steatyn Unnaneysit --- Steatyn Unnaneysit America --- SUA (Stati Uniti d'America) --- Sŭedineni amerikanski shtati --- Sŭedinenite shtati --- Tetã peteĩ reko Amérikagua --- U.S. --- U.S.A. --- United States of America --- Unol Daleithiau --- Unol Daleithiau America --- Unuiĝintaj Ŝtatoj de Ameriko --- US --- USA --- Usono --- Vaeinigte Staatn --- Vaeinigte Staatn vo Amerika --- Vereinigte Staaten --- Vereinigte Staaten von Amerika --- Verenigde State van Amerika --- Verenigde Staten --- VS --- VSA --- Wááshindoon Bikéyah Ałhidadiidzooígíí --- Wilāyāt al-Muttaḥidah --- Wilāyāt al-Muttaḥidah al-Amirīkīyah --- Wilāyāt al-Muttaḥidah al-Amrīkīyah --- Yhdysvallat --- Yunaeted Stet --- Yunaeted Stet blong Amerika --- ZDA --- Združene države Amerike --- Zʹi︠e︡dnani Derz︠h︡avy Ameryky --- Zjadnośone staty Ameriki --- Zluchanyi︠a︡ Shtaty Ameryki --- Zlucheni Derz︠h︡avy --- ZSA --- Η.Π.Α. --- Ηνωμένες Πολιτείες της Αμερικής --- Америка (Republic) --- Американь Вейтьсэндявкс Штаттнэ --- Америкӑри Пӗрлешӳллӗ Штатсем --- САЩ --- Съединените щати --- Злучаныя Штаты Амерыкі --- ولايات المتحدة --- ولايات المتّحدة الأمريكيّة --- ولايات المتحدة الامريكية --- 미국 --- Relations --- Civilization. --- Communism, Cultural studies, Yugoslavia, Socialism, United States, Customs and traditions. --- États-Unis --- É.-U. --- ÉU