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Creative thinking. --- Design. --- New products.
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"Selon une étude universitaire, les gens consultent leur téléphone 34 fois par jour. Mais d'après les spécialistes du secteur, on approcherait plutôt le chiffre sidérant de 150 consultations quotidienne. RECONNAISSONS-LE : NOUS SOMMES ACCROS !" C'est en ces termes que Nir Eyal touche du doigt la plus grande réussite marketing de ces dernières décennies. Au fil des pages il décrypte le mécanisme de l'addiction à un produit ou à un service. Les neurosciences ont largement permis de comprendre le fonctionnement de notre cerveau et de jouer sur notre besoin de satisfaction. Cela se déroule en quatre étapes : 1. Déclencheurs 2. Récompense 3. Action 4. Investissement. Vous êtes marketeur, créateur, entrepreneur ? Il vous dévoile le processus infaillible qui permettra de rendre votre client accro. Vous être client, utilisateur ? Vous comprendrez pourquoi vous ne pouvez plus vous passer de telle application, de tel service ou de tel produit. [Source : 4e de couv.].
New products --- Consumer behavior --- Consumers' preferences
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Getting to Market with Your MVP: Small Business and Entrepreneur Success is a book to assist college students, new entrepreneurs, and current business owners in their understanding of how to bring a concept, product, or new business to market.The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market.This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. Through this work, readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and a great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business.
New products. --- Product management. --- Business --- Business & Economics
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The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach--fuelled by big data--that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock actionable insights can provide a competitive edge. Knowledge about shifts in customer behaviour, preferred channels or social media sentiment helps companies to respond proactively and with the right message.The digital transformation snake framework presented in this book examines the socio-economic changes and digital trends that are reshaping consumption, and what they portend for the future. It is complemented by an analysis of the new skills and workforce models, as well as the business models needed to succeed in the age of digital disruption.
New products. --- Technological innovations. --- Customer relations.
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Lean manufacturing. --- New products. --- Information visualization.
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Gutes Produktmanagement ist für den Erfolg moderner Unternehmen, die ihre digitalen Produkte dynamisch und kundenorientiert entwickeln, ein entscheidender Wettbewerbsfaktor. Aber warum sind manche Produktmanager erfolgreich und andere nicht? Und wie wird ein Produktmanager zu einem Product Leader, der eine Vision verfolgt und sein Team weiterentwickelt?Die Autoren Banfield, Eriksson und Walkingshaw verfügen über jahrzehntelange Erfahrung in Produktdesign und Produktentwicklung. Sie beschreiben verschiedene Stile und Techniken erfolgreicher Produktmanager und destillieren aus Interviews mit fast 100 führenden Produktmanagern aus aller Welt aufschlussreiche Erkenntnisse und Best Practices.Das Buch bietet Einsichten zu den Konzepten von Product Leadership und den Eigenschaften erfolgreicher Produktmanager, geht auf die Produktentwicklung in Start-ups, wachsenden und etablierten Unternehmen ein und behandelt abschließend die Zusammenarbeit mit Kunden, Agenturen, externen Teams und Stakeholdern.
New products --- Product management. --- Management. --- Marketing.
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Customer services. --- New products. --- Service industries.
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Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints. Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets. This book: Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as for the development of new business models Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is an ideal book for all product development professionals, including marketers, engineers, project managers, and business manage...
New products --- Management. --- Marketing. --- Product Development & Management Association.
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POLCA ( P aired-cell O verlapping L oops of C ards with A uthorization) is a card-based visual control system that manages the flow of jobs through the shop floor: at each operation, it controls which job should be worked on next to meet delivery targets. POLCA ensures that upstream operations use their capacity effectively by working on jobs that are needed downstream, while at the same time preventing excessive work-in-process (WIP) build-ups when bottlenecks appear unexpectedly. POLCA is particularly suited to companies manufacturing high-mix, low-volume and customized products. Such companies struggle with long lead times, late deliveries, and daily expediting to meet delivery dates. ERP systems are not designed to deal with this highly variable environment, and add-on software such as Finite Capacity Scheduling systems can require complex installation. Also, the Kanban system does not work well with low-volume or custom production. POLCA has delivered impressive results in such environments. It does not require any complex software implementation: it can be used without an ERP system or it can seamlessly complement an existing ERP system. This book: Provides a step-by-step roadmap on how to implement POLCA; invaluable for both companies that wish to implement POLCA as well as consultants and academics advising such companies. Explains the concepts in practical and easy-to-understand terms by showing detailed shop-floor examples. Includes more than 100 illustrations for understanding how POLCA works as well as for elaborating on details of the implementation steps. Contains case studies written by company owners and executives documenting their POLCA implementation process and the results achieved in various industries in six countries.
Production control. --- Lean manufacturing. --- Card system in business. --- New products.
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