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84, Charing Cross Road
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ISBN: 9782746751569 Year: 2018 Publisher: Paris : Editions Autrement,

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Marks & Co.


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Typographorum emblemata : the printer's mark in the context of early modern culture.
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ISSN: 23649771 ISBN: 9783110439199 3110439190 9783110430288 3110430282 9783110430271 9783110430363 3110430274 3110430363 Year: 2018 Volume: 4 Publisher: Berlin, [Germany] ; Boston, [Massachusetts] : De Gruyter Saur,

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This collection of specially commissioned articles aims to shed light on the Early Modern printer's mark, a very productive Early Modern word-image so far only occasionally noted outside the domain of book history. It does so from the perspectives of book history, literary history, especially emblem scholarship, and art history. The various contributions to the volume address issues such as those of the adoption of printer's devices in the place of the older heraldic printer's marks as a symptom of the changing self-image of the representatives of the Early Modern printing profession, of the mutual influence of emblems and printer's marks, of the place of Classical learning in the design of Humanist printer's marks, of the economic factors involved in the evolution of Early Modern printer's marks, the pictorial topics of the Early Modern printer's mark, and the printer's mark as a result of the 'Verbürgerlichung' of the device of Early Modern nobility. Special care was taken to account for the similarities and differences of the printer's marks produced and used in different regional and cultural contexts. The printer's mark thus becomes visible as a European phenomenon that invites studying some of the most significant shared aspects of Early Modern culture.


Book
Watermarks in Paper from the South-West of France, 1560-1860.
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ISBN: 9789004340411 9789004372719 9004372717 9004340416 Year: 2018 Publisher: Leiden, Boston: Brill,

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In Watermarks in Paper from the South-West of France, 1560-1860 over 200 watermarks are catalogued and described. Found in notarial documents from the region of Occitanie, these papers provide an insight into the production and distribution of paper in this remote area of France. With small influx from foreign papers and influences, the watermarks and paper show a sometimes remarkably archaic character well into the eighteenth century.


Book
Digital Image Watermarking : Theoretical and Computational Advances
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ISBN: 0429423292 0429751567 0429751575 Year: 2018 Publisher: Boca Raton, FL : CRC Press,

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The Book presents an overview of newly developed watermarking techniques in various independent and hybrid domains Covers the basics of digital watermarking, its types, domain in which it is implemented and the application of machine learning algorithms onto digital watermarking Reviews hardware implementation of watermarking Discusses optimization problems and solutions in watermarking with a special focus on bio-inspired algorithms. Includes a case study along with its MATLAB code and simulation results.


Book
Brands, geographic origin, and the global economy : a history from the nineteenth century to the present
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ISBN: 1139507052 1108609880 1107032679 110856528X Year: 2018 Publisher: Cambridge : Cambridge University Press,

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Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.


Book
Designing brand identity : an essential guide for the entire branding team
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ISBN: 9781118980828 1118980824 111937541X Year: 2018 Publisher: Hoboken, New Jersey : Wiley,

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"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.


Book
Reinforcing American-Made Products Act of 2017 : report of the Committee on Commerce, Science, and Transportation on S. 118.
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Year: 2018 Publisher: Washington : U.S. Government Publishing Office,

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Reinforcing American-Made Products Act of 2017 : report of the Committee on Commerce, Science, and Transportation on S. 118.
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Year: 2018 Publisher: Washington : U.S. Government Publishing Office,

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Sustainable supply chains : Marks & Spencer's Plan A
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Year: 2018 Publisher: London : Henry Stewart Talks,

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This case study examines Marks & Spencer's "Plan A" brand strategy for sustainability in general and, in particular, the development of Marks & Spencer's new "Plan A" vehicle. The new lorry has not only reduced the company's carbon emissions but has also lowered costs by increasing load capacity while reducing fuel consumption.

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