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This collection of specially commissioned articles aims to shed light on the Early Modern printer's mark, a very productive Early Modern word-image so far only occasionally noted outside the domain of book history. It does so from the perspectives of book history, literary history, especially emblem scholarship, and art history. The various contributions to the volume address issues such as those of the adoption of printer's devices in the place of the older heraldic printer's marks as a symptom of the changing self-image of the representatives of the Early Modern printing profession, of the mutual influence of emblems and printer's marks, of the place of Classical learning in the design of Humanist printer's marks, of the economic factors involved in the evolution of Early Modern printer's marks, the pictorial topics of the Early Modern printer's mark, and the printer's mark as a result of the 'Verbürgerlichung' of the device of Early Modern nobility. Special care was taken to account for the similarities and differences of the printer's marks produced and used in different regional and cultural contexts. The printer's mark thus becomes visible as a European phenomenon that invites studying some of the most significant shared aspects of Early Modern culture.
Marques typographiques --- printer's marks --- Book history --- Graphics industry --- Marques typographiques. --- Printers' marks --- History --- Printers. --- Printers --- History. --- Printers' marks - History
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In Watermarks in Paper from the South-West of France, 1560-1860 over 200 watermarks are catalogued and described. Found in notarial documents from the region of Occitanie, these papers provide an insight into the production and distribution of paper in this remote area of France. With small influx from foreign papers and influences, the watermarks and paper show a sometimes remarkably archaic character well into the eighteenth century.
Book history --- watermarks --- anno 1500-1799 --- anno 1800-1899 --- France: West --- Watermarks --- Filigrains --- Marks in paper --- Water-marks --- Marks of origin --- History --- E-books --- History.
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The Book presents an overview of newly developed watermarking techniques in various independent and hybrid domains Covers the basics of digital watermarking, its types, domain in which it is implemented and the application of machine learning algorithms onto digital watermarking Reviews hardware implementation of watermarking Discusses optimization problems and solutions in watermarking with a special focus on bio-inspired algorithms. Includes a case study along with its MATLAB code and simulation results.
Computer security --- Watermarks --- Marks of origin --- Technological innovations.
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Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
Marks of origin --- Trademarks --- Names, Geographical --- BUSINESS & ECONOMICS / Economic History. --- Geographic names --- Geographical names --- Place names --- Placenames --- Toponyms --- Names --- Geography --- Toponymy --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Brand name products --- Business names --- Logos (Symbols) --- Service marks --- Geographical indications (Marks of origin) --- Origin, Marks of --- Identification --- Law and legislation --- History.
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"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.
Brand name products --- Branding (Marketing) --- Marketing --- Merken --- Trademarks --- Advertising --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Business names --- Logos (Symbols) --- Service marks --- Design --- branding --- merken --- Brand name products. --- Design.
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Marks of origin --- Labels --- Consumer goods --- Consumer goods --- Labels --- Marks of origin --- Law and legislation --- Law and legislation --- Labeling --- Labeling. --- Law and legislation. --- Law and legislation. --- United States.
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Marks of origin --- Labels --- Consumer goods --- Law and legislation --- Labeling --- United States.
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This case study examines Marks & Spencer's "Plan A" brand strategy for sustainability in general and, in particular, the development of Marks & Spencer's new "Plan A" vehicle. The new lorry has not only reduced the company's carbon emissions but has also lowered costs by increasing load capacity while reducing fuel consumption.
Business logistics. --- Delivery of goods --- Management. --- Business logistics --- Sustainability. --- Trucking --- Environmental aspects --- Management --- Marks & Spencer plc.
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Trademarks --- Law and legislation --- Marks of origin --- -Trademarks --- -347.772 <41> --- 347.772 <41> Merkenrecht. Fabrieksmerken. Handelsmerken. Handelsnormen. Fabrieksgeheimen--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Merkenrecht. Fabrieksmerken. Handelsmerken. Handelsnormen. Fabrieksgeheimen--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Brand name products --- Business names --- Logos (Symbols) --- Service marks --- Geographical indications (Marks of origin) --- Origin, Marks of --- Identification --- -Merkenrecht. Fabrieksmerken. Handelsmerken. Handelsnormen. Fabrieksgeheimen--Verenigd Koninkrijk van Groot-Brittannië en Noord-Ierland --- -Law and legislation --- -Marks of origin --- -Law and legislation -
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