Listing 1 - 10 of 78 | << page >> |
Sort by
|
Choose an application
Economic relations. Trade --- internationale handel --- handel --- wereldeconomie --- maritieme handel
Choose an application
Industrial and intellectual property --- internationale handel --- handel --- Benelux-Euregio
Choose an application
Industrial and intellectual property --- internationale handel --- handel --- Benelux-Euregio
Choose an application
Foreign trade. International trade --- Business policy --- internationale handel --- export --- ondernemen
Choose an application
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business. .
International law --- Marketing --- Business management --- internationale handel --- ondernemingsstrategieën --- marketing --- ondernemen
Choose an application
Manufacturing technologies --- Archeology --- fibulae --- archaeological objects --- internationale handel
Choose an application
Buitenlandse handel is een leidraad voor ieder die wil kennismaken met de verschillende stappen, vanaf de verkoop tot de betaling, die nodig zijn om een internationale handelstransactie tot een goed einde te brengen.
339.5 --- BTW belasting over de toegevoegde waarde --- buitenlandse handel --- douaneformaliteiten --- handelspromotie --- incoterms --- transportverzekeringen --- internationale handel --- Foreign trade. International trade --- Buitenlandse handel --- Internationale handel --- Handel, internationaal
Choose an application
This book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age. The author puts forward multidisciplinary and multi-paradigmatic approaches to offer an updated view on the best practices towards international management. With insights on the opportunities and limitations of the use of digital and social media to facilitate intercultural knowledge sharing in business, the book explores the evolution of research on the topic, taking into account the consequence of “glocalization” as well as technological innovation and the evolution of organizational strategies and structures. Intercultural Knowledge Sharing in MNCs will be of use to scholars of management and organizational studies, as well as managers of international businesses interested in knowledge sharing, as it delivers an invaluable model which aims to conciliate diversity and inclusion, global and local knowledge, technological innovation and humanism. .
Theory of knowledge --- Sociology --- International law --- Marketing --- internationale handel --- kennismanagement --- sociale media --- marketing
Choose an application
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given. Contents The Moderating Role of Institutional Country Differences on Corporate Reputation Effects Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects National Culture Approaches as Antecedents of Corporate Reputation Perceptions Target Groups Students and researchers focusing on international marketing, corporate branding and in particular on corporate reputation Executives and managers interested in the successful management of corporate brands About the Author Dr. Cathrin Huber received her doctoral degree from the University of Trier, where she worked at the chair for Marketing and Retailing.
International law --- Market research --- Product strategy --- Advertising. Public relations --- internationale handel --- merken --- marktonderzoek
Choose an application
The book highlights the link between consumers and travellers, identifying the meaning of vulnerability in Brazil and the EU. It also covers different types of contracts for tourism and travel services, including online booking processes. Only after 2015, as a result of the directive on package travel and linked travel arrangements, did the EU begin viewing travellers as consumers in the sense of Union Consumer Law; conversely, in Brazil, the traveller has no legal status whatsoever and is considered solely a consumer. As the traveller is implicitly a consumer he/she is subject to vulnerability. However, the definition of vulnerability differs considerably between Brazil and the EU: while in Brazil it is a principle stemming from the Consumer Defence Code, covering all consumers, in the EU vulnerability is not an established principle. In the EU, although the average consumer is assumed to be reasonably well informed, observant and circumspect, they are also recognised as the weaker party in the contract. That recognition does not fit with the notion of "confident consumer". Vulnerable consumers in the EU are those whose individual characteristics, such as their age, physical or mental infirmity, or credulity, make them particularly susceptible to unfair commercial practices. Conversely, in Brazil these consumers are seen as being hyper-vulnerable, rather than solely vulnerable. In this context, travellers are in a weaker position than regular consumers buying goods or services, because they are outside of their domicile or jurisdiction for a brief or extended period of time. This book examines two types of traveller vulnerability that make travellers, particularly international ones, a special type of consumers: 1. External and 2. Legal (jurisdiction). Travellers’ vulnerability mainly stems from consumers travelling to different markets and different cultures. As such, they are subject to different laws that require special global attention. While both the EU and Brazilian system have their respective advantages and disadvantages, the goal of both must be to further increase protection for travellers, including business travellers. In consumer societies, the traveller is indeed a consumer by logical causation and hence a “special consumer”.
Tourism --- European law --- International private law --- International law --- internationale handel --- Europees recht --- internationaal privaatrecht --- toerisme --- Europe --- Brazil
Listing 1 - 10 of 78 | << page >> |
Sort by
|