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Georg Felser widmet sich den spezifischen Konsumbedürfnissen älterer Menschen. Er zeigt auf, dass unterschiedliche Lebenserfahrungen und Alterungsprozesse dafür sorgen, dass ältere Konsumentinnen und Konsumenten eine besonders vielfältige Zielgruppe bilden und es dennoch charakteristische Entwicklungen gibt, die das höhere Lebensalter unweigerlich mit sich bringt. Unterstützt  von Experteninterviews wertet der Autor die neusten wissenschaftlichen Erkenntnisse aus und erklärt, warum man der älteren Zielgruppe besondere Aufmerksamkeit widmen sollte.  Der Inhalt Differenzierung und Segmentierung der älteren Zielgruppe Altersbilder in der Selbst- und Fremdwahrnehmung Konsumpsychologisch relevante Veränderungen im Alter Konsumdaten, Freizeitverhalten und materielle Lebenssituation Altersspezifische Vulnerabilitäten Die Zielgruppen Dozierende und Studierende der Wirtschafts- und Entwicklungspsychologie sowie der Gerontologie Interessenvertreter in  Verbraucherorganisationen und Seniorenorganisationen  Praktiker im Marketing und in Marktforschungsinstituten Der Autor Prof. Dr. Georg Felser lehrt an der Hochschule Harz (Wernigerode) im Studiengang Wirtschaftspsychologie Markt- und Konsumpsychologie.

Economics—Psychological aspects. --- Motivation research (Marketing). --- Geriatrics. --- Aging. --- Economic Psychology. --- Consumer Behavior. --- Geriatrics/Gerontology.

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Ziel des Buches ist es, Handlungsoptionen von menschengerechter Arbeitsgestaltung in der digitalen Transformation zu identifizieren. Um die Potenziale zu nutzen und die Arbeitsbedingungen im Zuge der Integration smarter Technologien in Arbeitsprozessen gesundheitsgerecht und produktiv zu gestalten, müssen alle Akteure sensibilisiert und handlungsfähig sein. Das Buch enthält zahlreiche Beispiele und praxisnahe Empfehlungen zur menschengerechten Gestaltung der intelligenten Vernetzung von Mensch, Maschine und Organisation. Der Inhalt Betriebliche Prävention 4.0 Positionen zur Prävention 4.0 Prävention 4.0 im Betrieb Spezielle Zielgruppen der Prävention 4.0 Zielgruppen Unternehmensberater, Personalberater, Ergonomieberater, Berater und Akteure der Sozialpartner und der Verbände, Fachkräfte für Arbeitssicherheit und Betriebsärzte, Betriebs- und Personalräte sowie Arbeitswissenschaftler und andere Experten der Arbeitsgestaltung Die Herausgeber Oleg Cernavin ist geschäftsführender Gesellschafter der BC GmbH Forschungs- und Beratungsgesellschaft in Wiesbaden. Er entwickelt Konzepte zur präventiven Arbeitsgestaltung für Unternehmen sowie Organisationen und er forscht zu Fragen der präventiven Organisationsgestaltung und zur Entwicklung neuer Präventionsdienstleistungen. Mit-Initiator der Initiative „Offensive Mittelstand“. Welf Schröter ist Initiator und Moderator des Personennetzwerkes „Forum SozialeTechnikgestaltung“, Netzwerker, Dozent, Moderator, Autor zahlreicher Aufsätze und Herausgeber mehrerer Fachpublikationen. Er moderiert www.blog-zukunft-der-arbeit.de und ist Gesellschaftergeschäftsführer der Talheimer Verlag, Medienberatung und Consulting GmbH. Prof. Dr.-Ing. Stowasser ist Mitglied nationaler und internationaler Gremien der Arbeitsweltgestaltung, Betriebsorganisation und Normung, Herausgeber der Zeitschriften „Betriebspraxis & Arbeitsforschung“ sowie „Leistung und Entgelt“. Aktuelle Forschungsaufgaben sind die Gestaltung der zukünftigen Arbeitswelt, das humanorientierte Produktivitätsmanagement u.a.

Industrial psychology. --- Supervision. --- Counseling. --- Economics—Psychological aspects. --- Economic sociology. --- Industrial and Organizational Psychology. --- Consulting, Supervision and Coaching. --- Economic Psychology. --- Organizational Studies, Economic Sociology.

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This book provides an introduction to the theory of support-bargaining and money-bargaining. Support-bargaining arises from the propensity of all individuals to seek the support of those around them and is the underlying mechanism of democratic societies. It is also the underlying mechanism of theory formation. Intellectual support-bargaining is the process by which support is assembled for ideas and theories. Mainstream economic theory, or ‘neoclassical theory’, can be seen as formulated to advance individual interest. It is mainstream because it has assembled sufficient support to give it ascendancy in academia. It reconciles private and public interest in a mathematical account of resource allocation. Money-bargaining, in contrast, explains the process of economic exchange. Transactions are based on information, so that the character of information itself influences the conduct of exchange. This volume provides a radically new explanation of the functioning of human societies that will be recognised as entirely consistent with common observation and experience. Patrick Spread studied at Trinity College, Oxford, UK and obtained a doctorate from London Business School, UK. He worked as a business economist in London before moving to public sector posts overseas, working initially in the Pacific and subsequently in Asia and Africa. His first book on support-bargaining and money-bargaining was published by Macmillan in 1984.

Economics --- Mutualism. --- Mutuality --- Cooperation --- Socialism --- Economic sociology --- Socio-economics --- Socioeconomics --- Sociology of economics --- Sociology --- Sociological aspects. --- Social aspects --- Schools of economics. --- Economics—Psychological aspects. --- Economic theory. --- Economic policy. --- Heterodox Economics. --- Economic Psychology. --- Economic Theory/Quantitative Economics/Mathematical Methods. --- Economic Policy. --- Economic nationalism --- Economic planning --- National planning --- State planning --- Planning --- National security --- Social policy --- Economic theory --- Political economy --- Social sciences --- Economic man --- Economics schools of thought --- Schools of economic thought

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How we recruit future healthcare professionals is critically important, as the demand for high quality healthcare increases across the globe. This book questions what the evidence tells us about how best to select those most suited to a career in healthcare, ensuring that the approaches used are relevant and fair to all who apply. The editors of this collection take a comprehensive look at the latest research surrounding recruitment and selection into healthcare roles. Each chapter is authored by leading experts and, using international case material, the practical implications for workforce policy are explored. They review the key stages in designing effective selection systems and discuss how best to evaluate the quality of selection processes. Evidence from role analysis studies as well as the effectiveness of different selection methods including aptitude and situational judgment tests, personality assessment and interviews are examined. Chapters also cover approaches to student selection and recruitment for postgraduate trainees through to senior appointments. Finally they highlight contemporary issues in recruitment, including the use of technology, selecting for values, candidate perceptions, coaching issues and how best to promote diversity and widening access.

Medical education --- Medical personnel --- Recruiting. --- Psychology, clinical. --- Applied psychology. --- Economics—Psychological aspects. --- Medicine, Industrial. --- Personnel management. --- Health Psychology. --- Industrial and Organizational Psychology. --- Economic Psychology. --- Occupational Medicine/Industrial Medicine. --- Human Resource Management. --- Applied psychology --- Psychagogy --- Psychology, Practical --- Social psychotechnics --- Psychology --- Corporations --- Employment management --- Human resource management --- Human resources management --- Manpower utilization --- Personnel administration --- Management --- Public administration --- Employees --- Employment practices liability insurance --- Supervision of employees --- Industrial medicine --- Medicine, Occupational --- Occupational medicine --- Medicine --- Occupational diseases --- Personnel management --- Health psychology. --- Industrial psychology. --- Occupational medicine. --- Business psychology --- Industrial psychology --- Psychotechnics --- Industrial engineering --- Psychology, Applied --- Industrial psychologists --- Health psychology --- Health psychology, Clinical --- Psychology, Clinical health --- Psychology, Health --- Salutogenesis --- Clinical psychology --- Medicine and psychology --- Clinical health psychology. --- Psychology, Industrial.

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This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges. Helena Rubinstein is Head of Behavioural Science at Innovia Technology and works with major global corporations across many different sectors. She has held senior positions in advertising and communications. Her academic background is in social and health psychology, and she lectures at the University of Cambridge, UK, on the application of social psychology to social issues.

Customer relations --- Psychological aspects. --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Applied psychology. --- Consciousness. --- Economics—Psychological aspects. --- Motivation research (Marketing). --- Industrial and Organizational Psychology. --- Personality and Social Psychology. --- Community and Environmental Psychology. --- Economic Psychology. --- Consumer Behavior. --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Apperception --- Mind and body --- Perception --- Philosophy --- Psychology --- Spirit --- Self --- Applied psychology --- Psychagogy --- Psychology, Practical --- Social psychotechnics --- Psychological aspects --- Industrial psychology. --- Personality. --- Social psychology. --- Community psychology. --- Environmental psychology. --- Cognitive ergonomics --- Ecological psychology --- Ecopsychology --- Ecotherapy --- Environmental quality --- Environmental social sciences --- Human factors science --- Psychoeology --- Psychotherapy --- Ecological Systems Theory --- Psychology, Applied --- Social psychology --- Mass psychology --- Psychology, Social --- Human ecology --- Social groups --- Sociology --- Personal identity --- Personality psychology --- Personality theory --- Personality traits --- Personology --- Traits, Personality --- Individuality --- Persons --- Temperament --- Business psychology --- Industrial psychology --- Psychotechnics --- Industrial engineering --- Personnel management --- Industrial psychologists