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Social sciences --- Big data --- Big data. --- Complexity (Linguistics) --- Computational linguistics. --- Social sciences. --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- Automatic language processing --- Language and languages --- Language data processing --- Linguistics --- Natural language processing (Linguistics) --- Applied linguistics --- Cross-language information retrieval --- Mathematical linguistics --- Multilingual computing --- Linguistic analysis (Linguistics) --- Data sets, Large --- Large data sets --- Data sets --- Data processing --- Computer simulation --- Mathematical models --- Mathematical models. --- Data processing. --- Computer simulation. --- Sociology --- Computer. Automation --- Lingüística computacional --- Dades massives --- Lingüística computacional. --- Dades massives.

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This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Internet marketing. --- Electronic commerce. --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Branding (Marketing). --- Big data. --- Business. --- Globalization. --- Online Marketing/Social Media. --- Branding. --- Big Data/Analytics. --- Popular Science in Business and Management. --- Emerging Markets/Globalization. --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Trade --- Economics --- Management --- Industrial management --- Data sets, Large --- Large data sets --- Data sets --- Brand name products --- Advertising --- Markets. --- Public markets --- Fairs --- Market towns --- Construcció de marca (Màrqueting) --- Màrqueting per Internet --- Dades massives --- Cibermàrqueting --- Màrqueting digital --- Màrqueting --- Màrqueting viral --- Optimització natural --- Comerç electrònic --- Macrodades --- Bases de dades --- Branding (Màrqueting) --- Estratègia de marca (Màrqueting) --- Màrqueting de productes --- Publicitat --- Productes de marca