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Book
Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda
Authors: --- --- --- --- --- et al.
ISBN: 3319750135 3319750127 Year: 2018 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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Abstract

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable. .

Keywords

New products --- Marketing. --- Business. --- Management. --- Industrial management. --- Information technology. --- Business --- Globalization. --- Markets. --- Business and Management. --- Emerging Markets/Globalization. --- IT in Business. --- Innovation/Technology Management. --- Data processing. --- Public markets --- Commerce --- Fairs --- Market towns --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Electronic data processing --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Industrial organization --- Administration --- Industrial relations --- Organization --- Trade --- Economics --- Industrial management --- Business—Data processing. --- Empreses --- Estudis de mercat --- Globalització (Economia) --- Tecnologia de la informació --- Noves tecnologies de la informació i de la comunicació --- Tecnologies de la informació i la comunicació --- Tecnologia de la comunicació i de la informació --- TIC --- AcTIC --- Alfabetització tecnològica --- Autopistes de la informació --- Bretxa digital --- Economia de la informació --- Gestió del coneixement --- Globalització de l'economia internacional --- Internacionalització (Economia) --- Internacionalització de l'economia --- Mundialització (Economia) --- Mundialització de l'economia --- Economia internacional --- Globalització --- Deslocalització industrial --- Integració econòmica --- Anàlisi de mercat --- Anàlisi del mercat --- Informes de mercat --- Investigació comercial --- Investigació de mercat --- Prospecció comercial --- Enquestes de consum --- Màrqueting --- Conducta dels consumidors --- Sondejos d'opinió --- Empresa --- Empreses comercials --- Empreses industrials --- Organitzacions empresarials --- Indústria --- Negocis --- Aliança d'empreses --- Conglomerats d'empreses --- Cooperació empresarial --- Creació d'empreses --- Dimensió de les empreses --- Empreses familiars --- Empreses virtuals --- Grans empreses --- Sucursals --- Microeconomia

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