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This case study examines Marriott and the company's strategy for globalisation. By focusing on globalising one brand, Ritz-Carlton, Marriott expanded quickly and Ritz-Carlton is now the global leader in the luxury hotel market. Focusing on Ritz-Carlton was the logical choice as the brand caters to a global customer base and the local adaptation imperatives are minimal.
Branding (Marketing) --- Hotels --- Marketing. --- Globalization --- Luxuries --- Organizational effectiveness. --- Economic aspects. --- Marriott Corporation. --- Ritz-Carlton Hotels (Firm)
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Deferred Dreams, Defiant Struggles: Critical Perspectives on Blackness, Belonging and Civil Rights examines the construction of blackness within shifting post-civil rights, post-colonial and neo-colonial contexts. It examines understudied locations and protagonists, and it articulates the necessarily ambiguous aspirations, goals, protest rationales and strategies associated with the reclamation of agency and the affirmation of self. In this volume, Charleston, South Carolina is more prominent than Little Rock Arkansas in the struggle to desegregate schools; Chicago occupies the space usually reserved for Atlanta or other southern "bulwarks" of the civil rights movement; and diverse Africans in France and Afro-descended Chileans illustrate the many-faceted struggle for recognition and belonging. The essays assembled in Deferred Dreams, Defiant Struggles are salient and timely. The volume helps to contextualize the contemporary political vicissitudes of the Black experience and the ongoing struggle for agency, belonging, and civil rights. By critically reading and connecting different Black experiences in various global regions, cultures, and communities, this volume pushes beyond the usual case studies of the American Civil Rights struggle. In doing so, it offers fresh perspectives on familiar concepts such as activism and belonging, suggesting more innovative approaches for the study of African diasporic experience in the 21st century.
Black people --- Social conditions. --- Blacks --- Charleston, South Carolina --- black diaspora --- Civil Rights --- African American Theatre --- Mobility, Belonging and Activism in the Atlantic World --- Myriam Warner-Vieyra's Juletane --- Black struggle --- Pan-African Activism at the Turn of the Twentieth Century --- Afro-Chilean --- Diaspora --- Global Identities, Black Nationalism --- Black Identities --- Blackness --- Black --- Calixthe Beyala's Le Petit Prince de Belleville --- Plays of Carlton and Barbara Molette --- displacement --- identity, struggle and belonging --- Afro-Chilean Activism at the Hinterlands of Afro-Latin America --- 1965 North Shore Summer Project for Fair Housing in Chicago's Northern Suburbs --- La Métrople --- Black activism --- La Métropole
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