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This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Internet marketing. --- Electronic commerce. --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Branding (Marketing). --- Big data. --- Business. --- Globalization. --- Online Marketing/Social Media. --- Branding. --- Big Data/Analytics. --- Popular Science in Business and Management. --- Emerging Markets/Globalization. --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Trade --- Economics --- Management --- Industrial management --- Data sets, Large --- Large data sets --- Data sets --- Brand name products --- Advertising --- Markets. --- Public markets --- Fairs --- Market towns --- Construcció de marca (Màrqueting) --- Màrqueting per Internet --- Dades massives --- Cibermàrqueting --- Màrqueting digital --- Màrqueting --- Màrqueting viral --- Optimització natural --- Comerç electrònic --- Macrodades --- Bases de dades --- Branding (Màrqueting) --- Estratègia de marca (Màrqueting) --- Màrqueting de productes --- Publicitat --- Productes de marca

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This book features both cutting-edge contributions on managing knowledge in transformational contexts and a selection of real-world case studies. It analyzes how the disruptive power of digitization is becoming a major challenge for knowledge-based value creation worldwide, and subsequently examines the changes in how we manage information and knowledge, communicate, collaborate, learn and decide within and across organizations. The book highlights the opportunities provided by disruptive renewal, while also stressing the need for knowledge workers and organizations to transform governance, leadership and work organization. Emerging new business models and digitally enabled co-creation are presented as drivers that can help establish new ways of managing knowledge. In turn, a number of carefully selected and interpreted case studies provide a link to practice in organizations. .

Business. --- Knowledge management. --- Organization. --- Planning. --- Management information systems. --- Data mining. --- User interfaces (Computer systems). --- Computer science. --- Business and Management. --- Knowledge Management. --- Data Mining and Knowledge Discovery. --- Business Information Systems. --- User Interfaces and Human Computer Interaction. --- Management of Computing and Information Systems. --- Management of knowledge assets --- Management --- Information technology --- Intellectual capital --- Organizational learning --- Trade --- Economics --- Commerce --- Industrial management --- Informatics --- Science --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction --- Algorithmic knowledge discovery --- Factual data analysis --- KDD (Information retrieval) --- Knowledge discovery in data --- Knowledge discovery in databases --- Mining, Data --- Database searching --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Sociotechnical systems --- Information resources management --- Creation (Literary, artistic, etc.) --- Executive ability --- Organization --- Organisation --- Communication systems --- Information Systems. --- Gestió del coneixement --- Gestió de la informació --- Mineria de dades --- Informàtica --- Enginyeria --- Càlcul intensiu (Informàtica) --- Disseny de sistemes --- Història de la informàtica --- Geometria computacional --- Informàtica tova --- Processament de dades --- Programació (Ordinadors) --- Sistemes informàtics --- Teledocumentació --- Tractament del llenguatge natural (Informàtica) --- Automatització d'arxius --- Automatització de biblioteques --- Automatització de museus --- Indústria informàtica --- Teoria de la informació --- Prospecció de dades --- Cerca en bases de dades --- Arquitectura orientada a serveis (Informàtica) --- Extracció de dades de llocs web --- Mineria de web --- Gestió dels recursos d'informació --- Infonomia --- IRM --- Administració --- Sistemes d'informació --- Gestió electrònica de documents --- Sistemes de gestió de continguts --- Gestió del capital intel·lectual --- Gestió --- Blogs --- Ontologies (Informàtica) --- Wikis (Informàtica) --- Aprenentatge organitzatiu --- Capital intel·lectual --- Tecnologia de la informació --- Business information services. --- Human-computer interaction. --- Electronic data processing --- Industrial organization. --- IT Operations. --- Management. --- Industries --- Industrial concentration --- Industrial sociology --- Computer-human interaction --- Human factors in computing systems --- Interaction, Human-computer --- Human engineering --- User-centered system design --- User interfaces (Computer systems) --- Business --- Business enterprises --- Information services