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"The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?"--

Advertising.

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An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments.

Advertising

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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Advertising. --- Reclame.

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本书以广告的类型与构成广告活动的环节元素为切入, 叙述了《上海商业报刊广告》, 《书业广告》, 《期刊广告》, 《外广告》, 《月份牌广告》, 《摄影广告》, 《广播电视广告的广告形态的萌发》,《 演变, 发展历程》, 并论述了《广告产业, 广告组织, 广告管理, 广告大师, 广告教育》, 广告学术等主要外部因素的演变发展以及对广告活动的影响, 总结上海广告本体的阶段性特征, 分析影响中国广告和上海广告进程的内, 外在因素, 探索广告发展的内在规律性.

Advertising --- History

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Comparative advertising. --- Comparative advertising --- History.