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The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows.Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion.Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies

Fashion in motion pictures. --- Fashion merchandising. --- Fashion cinematography --- Advertising --- Fashion shows --- Mass media. --- Promotional films. --- Fashion. --- Technological innovations.

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This book steers attention toward two key aspects of German culture - film and fashion - that shared similar trajectories and multiple connections, looking at them not only in the immediate postwar years but as far back as 1939. They formed spectacular sites of the postwar recovery processes in both East and West Germany. Viewed against the background of the abundant fashion discourses in the Berlin-based press, the films discussed include classics such as The Murderers Are among Us, Street Acquaintances, and Destinies of Women as well as neglected works such as The Heaven Above Us, Martina, Modell Bianka , and Ingrid . These films' treatments of fashion during times of crisis offer subtle reflections on the everyday lives, desires, careers, and self-perceptions of the women who made up a large majority of the postwar public. Costume-in films produced both by DEFA and by West German studios-is a productive site to explore the intersections between realism and escapism and between film and fashion. With its focus on costumes within the context of the films' production, distribution, and reception, this book opens up wider discussions about the role of the costume designer, the ways film costumes can be read as intertexts, and the impact on audiences' behaviors and looks. The book reveals multiple connections between film and fashion, both across the temporal dividing line of 1945 and the Cold War split between East and West. Mila Ganeva is Professor of German at Miami University, Oxford, Ohio.

Fashion in motion pictures. --- Costume --- Costume design --- Motion pictures --- Motion picture actors and actresses --- Fashion --- Symbolic aspects --- History --- Clothing --- Fancy dress --- Opera --- Stage costume --- Theater --- Theatrical costume --- Decorative arts --- Clothing and dress --- Style in dress --- Film actors --- Film stars --- Motion picture stars --- Movie stars --- Moving-picture actors and actresses --- Stars, Movie --- Actors --- Actresses --- And the Heavens above Us. --- DEFA. --- Destinies of Women. --- Escapism. --- Germany. --- Ingrid. --- Martina. --- Modell Bianka. --- Realism. --- Street Acquaintance. --- The Murderers Are among Us. --- West German Studios.