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Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. .

Business. --- Internet marketing. --- Public relations. --- Great Britain --- United States --- Business and Management. --- Online Marketing/Social Media. --- Corporate Communication/Public Relations. --- British Politics. --- US Politics. --- Politics and government. --- Advertising, Political. --- Advertising in politics --- Political advertising --- Politics, Practical --- Press and politics --- Great Britain-Politics and gover. --- United States-Politics and gover. --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Public relations --- Great Britain—Politics and government. --- United States—Politics and government. --- Telemarketing. --- Communication in organizations. --- Europe—Politics and government. --- America—Politics and government. --- Digital Marketing. --- Corporate Communication. --- European Politics. --- American Politics. --- Organizational communication --- Organization --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling

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An essential quick-reference book for students of Gothic literature, theatre and literary theoryKey Concepts in the Gothic provides a one-stop resource which details and defines, in accessible language, those contexts essential for the study of the Gothic in all periods and media. The volume is divided into three sections: Concepts and Terms; Theories of the Gothic; and Key Fictional Texts. Bibliographies are provided with the last two sections. The book clearly explains the critical terms – from ‘Ab-human’ to ‘Zombie’ – as well as the main theories, including ecocriticism, queer theory and Postcolonial theory, which any student of the Gothic is likely to encounter. This book will be a reliable companion for students of the genre from school and through university.Key FeaturesCovers the Gothic from the eighteenth century to the presentProvides a comprehensive survey not just of movements and theories but also of the essential terminology used in Gothic StudiesA reference work for those working with genres inflected by the Gothic, such as Romanticism, theatre studies and crime writingProvides a readily accessible resource for developing further research

Gothic fiction (Literary genre) --- Gothic horror tales (Literary genre) --- Gothic novels (Literary genre) --- Gothic romances (Literary genre) --- Gothic tales (Literary genre) --- Romances, Gothic (Literary genre) --- Detective and mystery stories --- Horror tales --- Suspense fiction --- Gothic literature --- History and criticism.

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This book presents the first in-depth study of the German boxer Max Schmeling (1905-2005) as a national hero and representative figure in Germany between the 1920s and the present day. It explores the complex relationship between sport, culture, politics and national identity and draws on a century of journalism, film, visual art, life writing and fiction. Detailed chapters analyse Schmeling’s emergence as an icon in the Weimar Republic, his association with America, his celebrity status in the Third Reich, and his rivalry with Joe Louis as a focus for an extraordinary propaganda and ideological contest. The book also examines how Schmeling’s post-war success in business associated him with the culture of the ‘zero hour’ nation in the era of ‘economic miracle’, and how he was later claimed as ‘good German’ and moral example for a post-war generation of Germans determined to ‘come to terms’ with the past. This book will appeal to readers with an interest in the history and representation of sport and boxing, in sports discourse and political culture, and in questions of national identity in modern German history.

Politics --- World history --- History of civilization --- History --- History of Germany and Austria --- History of Europe --- nieuwste tijd --- cultuurgeschiedenis --- geschiedenis --- politiek --- sociale geschiedenis --- wereldpolitiek --- Europese geschiedenis --- nieuwe tijd --- Eastern and Central Europe --- Europe

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The bestselling guide to getting the most out of your Android Samsung Galaxy S9 Samsung Galaxy S9 For Dummies documents all the features and capabilities of this popular smartphone, approaching them from the point of view of a user who is perhaps a bit baffled by the documentation and online support that comes with the phone. All aspects of the device are covered, from setup and configuration, to extensive use of the new features and capabilities. Whether you’re looking for approachable guidance on the basics like texting, e-mailing, and accessing the internet, or more advanced topics like downloading apps, synching with a PC, and expanding the phone’s potential with new software releases, this trusted resource covers it all. Take pictures, watch movies, and record videos Use maps and navigation Stay connected on social networking sites Make sense of software updates You’ll want to keep this book close by, referring to it often as you explore the features and functions of your new Samsung Galaxy S9 smartphone.

Samsung Galaxy S (Smartphone) --- Smartphones