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Sales growth starts with planning Sales accounts are harder than ever to win, let alone keep. Globalization, cloud computing, and crowdsourcing create a marketplace where any account can be lured away by a hungry startup. And the face-time advantage? Forget it. Today's high-quality sale will likely involve six or more decision makers. That's why it's time to get strategic about how sales teams frame their approach. In Essential Account Planning , sales enablement expert Mark Donnolo blends his years of experience with expert interviews and stories to show you how planning can reliably drive revenue. His five-point framework will prepare you to address the arguments you're certain to hear against account planning, such as lack of commitment, ownership, and time. Each sales organization is unique, but most have similar challenges and succeed using common principles. And chances are, sales reps in your company already perform many of these account planning tasks, albeit on the fly or independent of others. This book's ready-to-use tools and templates will help you get everyone on the same page to deliver immediate results. In this book, you'll learn how to: Develop a consistent account plan structure. Create the habits and culture of an ongoing planning process. Navigate the politics that impede information sharing. Many salespeople believe that more selling creates more sales, but the salespeople who invest in account planning become the true sales leaders. Use Essential Account Planning to bring stability to your sales organization and start seeing the rewards of planning today!

Sales management. --- Teams in the workplace. --- Sales. --- Sales --- Purchasing --- Commercial law --- Groups, Work --- Team building in the workplace --- Team work in the workplace --- Teambuilding in the workplace --- Teams, Work --- Teamwork in the workplace --- Work groups --- Work teams --- Social groups --- Work environment --- Management, Sales --- Industrial management --- Marketing --- Selling --- Law and legislation --- Sales management --- Teams in the workplace --- E-books

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Industrial design --- Intercultural communication. --- Teams in the workplace. --- Groups, Work --- Team building in the workplace --- Team work in the workplace --- Teambuilding in the workplace --- Teams, Work --- Teamwork in the workplace --- Work groups --- Work teams --- Social groups --- Work environment --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Social aspects. --- Anthropological aspects

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Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team’s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager’s skill sets—technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting. Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don’ts of creative presentations Who This Book Is For Mid-level and junior creatives—graphic designers, web designers, copywriters, and artists—and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.

Teams in the workplace. --- Groups, Work --- Team building in the workplace --- Team work in the workplace --- Teambuilding in the workplace --- Teams, Work --- Teamwork in the workplace --- Work groups --- Work teams --- Careers. --- Project Management. --- Careers in Business and Mangagement. --- Business. --- Marketing. --- Project management. --- Success in business. --- Business and Management. --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Industrial project management --- Management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Trade --- Economics --- Commerce --- Marketing --- Social groups --- Work environment --- Careers in Business and Management.

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Talent Management (TM) is an issue of critical importance for today's senior managers. Employers acknowledge that an engaged, skilled and motivated workforce is key to achieving growth and competitive advantage. Organizations are hiring TM officers and implementing TM strategies and programs to attract and retain the best employees. Yet many organizations still find it difficult to develop a coherent and successful TM approach. Academic research does not give much support in finding the right solutions: despite the enormous expansion of research on the topic, ambiguity about definitions and conceptual boundaries remains. Moreover, there is little knowledge about the nature of TM in practice and how it evolves over time. Talent Management in Practice offers an integrated and contextualized framework that addresses both the nature of TM in organizations and its ever-changing dynamics. The approach is based, on the one hand, upon lessons learned from previous empirical research on TM, and on the other hand, upon established theoretical frameworks from related academic fields. The result is a unique bridge between theory and TM in practice. This volume develops a model that can guide TM researchers in their future research, and since it is presented in an accessible and jargon-free format, it provides a touchstone for managers and practitioners as they implement and improve their TM approaches.

E-books --- Supervision of employees --- Personnel management --- Organizational effectiveness --- Management --- Organization --- Corporations --- Employment management --- Human resource management --- Human resources management --- Manpower utilization --- Personnel administration --- Public administration --- Employees --- Employment practices liability insurance --- Supervision of employees. --- Personnel management. --- Organizational effectiveness. --- Teams in the workplace. --- Intellectual freedom. --- Business & Economics --- Organizational theory & behaviour. --- Organizational Development*. --- Access to ideas --- Freedom of thought --- Freedom to read --- Intellectual freedom --- Liberty --- Academic freedom --- Censorship --- Freedom of information --- Freedom of speech --- Groups, Work --- Team building in the workplace --- Team work in the workplace --- Teambuilding in the workplace --- Teams, Work --- Teamwork in the workplace --- Work groups --- Work teams --- Social groups --- Work environment --- Law and legislation

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"Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong? Group Genius tears down some of the most popular myths about creativity, revealing that creativity is always collaborative-even when you're alone. Sharing the results of his own acclaimed research on jazz groups, theater ensembles, and conversation analysis, Keith Sawyer shows us how to be more creative in collaborative group settings, how to change organizational dynamics for the better, and how to tap into our own reserves of creativity."--Amazon.com.

Creatief denken. --- Creation (Literary, artistic, etc.). --- Creative thinking. --- Creativiteit. --- Groepsdenken. --- Group problem solving --- Group problem solving. --- Group work in art --- Samenwerking. --- Teams in the workplace --- Psychological aspects. --- Creative thinking --- Creation (Literary, artistic, etc.) --- 7.01 --- Problem solving, Group --- Team problem solving --- Problem solving --- Groups, Work --- Team building in the workplace --- Team work in the workplace --- Teambuilding in the workplace --- Teams, Work --- Teamwork in the workplace --- Work groups --- Work teams --- Social groups --- Work environment --- Teamwork in art --- Artistic collaboration --- Creative ability in art --- Creative ability in literature --- Art --- Imagination --- Inspiration --- Literature --- Creative ability --- Originality --- Creative thinking (Education) --- Thought and thinking --- Psychological aspects --- Kunst ; theorie, filosofie, esthetica