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Liquors. --- Distillation. --- Distilling industries.

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How educated and culturally savvy young people are transforming traditionally low-status manual labor jobs into elite taste-making occupationsIn today's new economy-in which "good" jobs are typically knowledge or technology based-many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering.In this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into "cool" and highly specialized upscale occupational niches-and in the process complicating our notions about upward and downward mobility through work. He shows how they find meaning in these jobs by enacting a set of "cultural repertoires," which include technical skills based on a renewed sense of craft and craftsmanship and an ability to understand and communicate that knowledge to others, resulting in a new form of elite taste-making. Ocejo describes the paths people take to these jobs, how they learn their chosen trades, how they imbue their work practices with craftsmanship, and how they teach a sense of taste to their consumers.Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, gentrification, and the evolving labor market in today's postindustrial city.

SOCIAL SCIENCE / Social Classes. --- SOCIAL SCIENCE / Sociology / Urban. --- SOCIAL SCIENCE / Sociology / General. --- Butchers (Persons) --- Barbers --- Distillers --- Bartenders --- Skilled labor --- Distilling industries --- Barkeepers --- Barkeeps --- Barmaids --- Food service employees --- Butchers --- Meat industry and trade --- Hair stylists --- Hairstylists --- Stylists, Hair --- Barbershops --- Barbering --- Employees --- E-books --- Sociologie urbaine --- Gentrification --- Profession --- artist. --- authenticity. --- barbering. --- barbers. --- barbershops. --- bars. --- bartenders. --- bartending. --- butcher shops. --- butchering. --- butchers. --- cashiers. --- classic cocktails. --- cocktail bartenders. --- cocktail world. --- common occupations. --- communication skills. --- confidence. --- confident behavior. --- confident performance. --- consumers. --- craft cocktails. --- craft distilleries. --- craftsmanship. --- cultural knowledge. --- cultural omnivorousness. --- cultural repertoires. --- customers. --- distilling. --- drinking public. --- everyday workplaces. --- foodie community. --- foodie movement. --- gentrification. --- gentrified neighborhoods. --- handmade products. --- hip tastes. --- ideal masculine image. --- industrial city. --- interpersonal communication. --- light manufacturing. --- local. --- low-status occupation. --- male behavior. --- manhood. --- manual labor. --- men. --- mental labor. --- new economy. --- nightlife industry. --- occupation. --- occupational aesthetic. --- postindustrial cities. --- retail workers. --- savvy consumers. --- self-made man. --- shopping experience. --- skilled peformance. --- small businesses. --- specialty food. --- taste. --- urban economy. --- urban luxuries. --- urbane alternatives. --- work ethic. --- young urbanites.

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This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages has gained momentum across the US and overseas with local markets quickly recognizing the growing craft beverage movement. Through the eyes of tourism scholars, brewers, and travelers, these two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for future economic, socio-cultural, and environmental sustainability. Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States is an inclusive and overarching examination of the US craft beverage phenomenon within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer, cider, and spirits as well as the sustainable development of destinations revolving around craft beverage. Through literature reviews, case studies, and general exploration, this volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. .

Distilleries --- Breweries --- Stills --- Business. --- Marketing. --- Tourism. --- Management. --- Sustainable development. --- Cultural studies. --- Business and Management. --- Tourism Management. --- Sustainable Development. --- Cultural Studies. --- Beverage processing plants --- Distilling industries --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable development --- Sustainable economic development --- Economic development --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Environmental aspects --- Marketing --- Economic aspects --- Administration --- Industrial relations --- Organization