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This book will give you a practical overview of several methods and approaches for designing mobile technologies and conducting mobile user research, including how to understand behavior and evaluate how such technologies are being (or may be) used out in the world. Each chapter includes case studies from our own work and highlights advantages, limitations, and very practical steps that should be taken to increase the validity of the studies you conduct and the data you collect. This book is intended as a practical guide for conducting mobile research focused on the user and their experience. We hope that the depth and breadth of case studies presented, as well as specific best practices, will help you to design the best technologies possible and choose appropriate methods to gather ethical, reliable, and generalizable data to explore the use of mobile technologies out in the world.

Mobile computing --- Computer users --- Research --- Research

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Web usage mining. --- Internet users. --- Web users --- World Wide Web users --- Computer users --- Personal Internet use in the workplace --- Analysis, Web usage --- Analytics, Web --- Mining, Web usage --- Web analytics --- Web usage analysis --- Data mining

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Academic libraries --- Library users --- Public libraries --- Public services (Libraries)

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Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn: Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification.

Business. --- Internet marketing. --- Business and Management. --- Online Marketing/Social Media. --- Big Data. --- Google Analytics. --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Trade --- Economics --- Management --- Commerce --- Industrial management --- Big data. --- Data sets, Large --- Large data sets --- Data sets --- Web usage mining. --- Internet users --- Statistics --- Data processing. --- Web users --- World Wide Web users --- Computer users --- Personal Internet use in the workplace --- Analysis, Web usage --- Analytics, Web --- Mining, Web usage --- Web analytics --- Web usage analysis --- Data mining

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Whether by accidental keystroke or deliberate tinkering, technology is often used in ways that are unintended and unimagined by its designers and inventors. Jessa Lingel offers an account of digital technology use that looks beyond Silicon Valley and college dropouts-turned-entrepreneurs. Instead, Lingel tells stories from the margins of countercultural communities that have made the Internet meet their needs, subverting established norms of how digital technologies should be used. Lingel presents three case studies that contrast the imagined uses of the web to its lived and often messy practicalities. She examines a social media platform (developed long before Facebook) for body modification enthusiasts, with early web experiments in blogging, community, wikis, online dating, and podcasts; a network of communication technologies (both analog and digital) developed by a local community of punk rockers to manage information about underground shows; and the use of Facebook and Instagram for both promotional and community purposes by Brooklyn drag queens. Drawing on years of fieldwork, Lingel explores issues of alterity and community, inclusivity and exclusivity, secrecy and surveillance, and anonymity and self-promotion. By examining online life in terms of countercultural communities, Lingel argues that looking at outsider experiences helps us to imagine new uses and possibilities for the tools and platforms we use in everyday life.

Internet --- Internet users --- Subculture --- Social interaction --- Digital media --- Internatutes --- Interaction sociale --- Social aspects --- Aspect social --- Sociology of culture --- Mass communications --- SOCIAL SCIENCES/Media Studies --- INFORMATION SCIENCE/Communications & Telecommunications --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Web users --- World Wide Web users --- Computer users --- Personal Internet use in the workplace --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Internet - Social aspects - United States --- Internet users - United States --- Subculture - United States --- Social interaction - United States --- Digital media - United States