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Dissertation
Year: 2017 Publisher: Liège Université de Liège (ULiège)
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Ce mémoire traitera des différents aspects et conséquences de la transformation numérique dans l'industrie de la presse, avant d'avoir une vue plus concentrée sur le cas de Sudpresse. En effet, l'entreprise a décidé de rebondir et de développer un nouveau modèle de revenus en lançant sur le marché ses Editions Digitales. Dès lors, ce mémoire commencera par avoir une approche plus théorique, en se basant sur la théorie du marketing mix. Ensuite, différentes analyses quantitatives et qualitatives seront menées afin de définir et de mesurer l'expérience consommateur. Enfin, ce mémoire tentera d'apporter des pistes de réflexion, en proposant des recommandations pertinentes pour le cas de Sudpresse.
New technologies --- Mobile devices --- Newspaper industry --- Marketing mix --- Digital transformation --- Sciences économiques & de gestion > Marketing
Book
ISBN: 022645228X 9780226452289 022645214X 9780226452142 Year: 2017 Publisher: Chicago, Illinois ; London, [England] : The University of Chicago Press,
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"Finding a job used to be simple. You’d show up at an office and ask for an application. A friend would mention a job in their department. Or you’d see an ad in a newspaper and send in your cover letter. Maybe you’d call the company a week later to check in, but the basic approach was easy. And once you got a job, you would stay—often for decades. Now . . . well, it’s complicated. If you want to have a shot at a good job, you need to have a robust profile on LinkdIn. And an enticing personal brand. Or something like that—contemporary how-to books tend to offer contradictory advice. But they agree on one thing: in today’s economy, you can’t just be an employee looking to get hired—you have to market yourself as a business, one that can help another business achieve its goals. That’s a radical transformation in how we think about work and employment, says Ilana Gershon. And with Down and Out in the New Economy, she digs deep into that change and what it means, not just for job seekers, but for businesses and our very culture. In telling her story, Gershon covers all parts of the employment spectrum: she interviews hiring managers about how they assess candidates; attends personal branding seminars; talks with managers at companies around the United States to suss out regional differences—like how Silicon Valley firms look askance at the lengthier employment tenures of applicants from the Midwest. And she finds that not everything has changed: though the technological trappings may be glitzier, in a lot of cases, who you know remains more important than what you know. Throughout, Gershon keeps her eye on bigger questions, interested not in what lessons job-seekers can take—though there are plenty of those here—but on what it means to consider yourself a business. What does that blurring of personal and vocational lives do to our sense of our selves, the economy, our communities? Though it’s often dressed up in the language of liberation, is this approach actually disempowering workers at the expense of corporations? Rich in the voices of people deeply involved with all parts of the employment process, Down and Out in the New Economy offers a snapshot of the quest for work today—and a pointed analysis of its larger meaning." -- Publisher's description.
Job hunting --- Employee selection --- Online social networks in business --- Industrial relations --- United States --- Economic conditions --- advice. --- employment contract. --- hiring. --- neoliberalism. --- new media. --- new technologies.
Book
ISBN: 3732838005 3837638006 3839438004 Year: 2017 Publisher: Bielefeld transcript Verlag
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Hochfrequenzhandel, Google-Ranking, Filterbubble - nur drei aktuelle Beispiele der Wirkmacht von Algorithmen. Der Band versammelt Beiträge, die sich mit dem historischen Auftauchen und der mittlerweile allgegenwärtigen Verbreitung von Algorithmen in verschiedenen Bereichen des sozialen Lebens beschäftigen. Sie nehmen die Wechselbeziehungen algorithmischer und nicht-algorithmischer Akteure und deren Bedeutungen für unseren Alltag und unsere Sozialbeziehungen in den Blick und gehen den Mechanismen nach, mit denen Algorithmen - selbst Produkte eines spezifischen Weltzugangs - die Wirklichkeit rahmen, während sie zugleich die Art und Weise organisieren, wie Menschen über Gesellschaft denken. Die Beiträge beinhalten Fallstudien zu Sozialen Medien, Werbung und Bewertung, aber auch zu mobilen Sicherheitsinfrastrukturen wie z.B. Drohnen. »Die Bereicherung des Bandes entsteht durch die Sensibilisierung für die Breite des Zugangs zur Thematik.« Lucas Curstädt, MEDIENwissenschaft, 1 (2018) Besprochen in: www.lehrerbibliothek.de, 7 (2017), Dieter Bach iX, 10 (2017), Jürgen Diercks tv diskurs, 22/4 (2018), Lothar Mikos
Algorithms --- Big data --- Technological innovations --- Social aspectsSocial aspects --- Social aspects --- Data sets, Large --- Large data sets --- Data sets --- Algorithmuskulturen. --- Culture. --- Digital Cultures. --- Digitale Kulturen. --- Kultur. --- Kultursoziologie. --- Media Studies. --- Media. --- Medien. --- Mediensoziologie. --- Medienwissenschaft. --- Neue Technologien. --- New Technologies. --- Social Media. --- Sociology of Culture. --- Sociology of Media. --- Sociology of Technology. --- Sociology. --- Soziale Medien. --- Soziologie. --- Technik. --- Techniksoziologie. --- Technology. --- Soziologie --- Kultur --- Neue Technologie --- Medienwissenschaft --- Digitalisierung --- Informationstechnik --- Alltag --- Algorithmus --- Social Media --- Performativität --- Digital Humanities --- SOCIAL SCIENCE / Popular Culture. --- Performanz --- Kulturtheorie --- Soziale Medien --- Soziale Software --- Neue Medien --- Algorithmen --- Alltagsphänomen --- Alltagsleben --- Alltagswelt --- Lebensweise --- Tägliches Leben --- Daily Life --- Privatleben --- Lebenswelt --- Alltagskultur --- Informationstechnologie --- IT --- IuK-Technik --- Kommunikationstechnik --- Informations- und Kommunikationstechnik --- Informations- und Telekommunikationstechnik --- Informations- und Kommunikationstechnologie --- IuK-Technologie --- ICT --- Medientechnik --- Digitale Geisteswissenschaften --- Digitale Kulturwissenschaften --- Computerphilologie --- Geisteswissenschaften --- Kulturwissenschaften --- Computerunterstütztes Verfahren --- Massenmedien --- Mediologie --- Kommunikationswissenschaft --- Neue Technologien --- Neue Technik --- Technologie --- Technischer Fortschritt --- Spitzentechnologie --- Technische Innovation --- Digitale Revolution --- Kulturphilosophie --- Zivilisation --- Allgemeine Soziologie --- Gesellschaftslehre --- Gesellschaft --- Gesellschaftstheorie --- Sozialtheorie --- Soziallehre --- Wirklichkeitswissenschaft --- Forschung --- Theorie --- Computerunterstütztes Verfahren --- Algorithmen; Algorithmuskulturen; Digitale Kulturen; Neue Technologien; Soziale Medien; Kultur; Technik; Medien; Kultursoziologie; Techniksoziologie; Mediensoziologie; Medienwissenschaft; Soziologie; Algorithms; Digital Cultures; New Technologies; Social Media; Culture; Technology; Media; Sociology of Culture; Sociology of Technology; Sociology of Media; Media Studies; Sociology
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