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It didn’t take long for companies to understand the opportunities residing within social media. Quickly, new businesses have been developed to benefit from them like Social Media Consultancy services. It represents, for LiveArea, the opportunity to develop while aligning to its vision of expansion to become a full-range agency. 
Therefore, this thesis aims to describe the development, the processes and the limitations encountered through a one-year project within the company. This work is composed of three main sections. 
The first section evaluates the stakes involved with the project through the analysis of both the inner and the outer contexts. Three audits are carried out on the strategy, on the organization and on the information system of the firm. These analyses confirm the need of a new social media consultancy department within LiveArea. 
The second section deals with the content of the project. Through (i) in-depth analyses of the market and demand for social media consultancy services, (ii) the assessment and selection of the most attractive technologies and (iii) the review of the critical factors of a successful adoption of such technologies, we propose two packages of social media consultancy services and discuss their implications for LiveArea. 
Finally, the third section describes the change management process put in place. We identify the stakeholders of the project and detail the means put in action to ensure the convergence of their interests in the project.

digital agency, digital marketing, social media, technology, analyses, digital strategy, business development --- Sciences économiques & de gestion > Stratégie & innovation

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It is apparent that all forms of organisation have governance requirements and procedures but too often we just consider governance in a corporate environment. Equally it is accepted that the concept of governance is concerned with the relationship between the organisation and all of its stakeholders but is too often interpreted as a concern for the relationship between a corporation and its investors. Still this is essentially true as far as most corporations are concerned. Such narrow views are unrealistic and are inappropriate in the modern global world which we inhabit and many would blame problems with governance for the economic and financial turmoil which the world has experienced during the last decade. Much analysis has been undertaken about governance but little in the way of change is manifest and few seem to recognise both the need to consider radical changes in the modern global environment and the opportunities and possibilities presented by the current environment. In this book therefore we take a broad (and possibly radical) approach and consider governance requirements in the modern world - not just for corporations but for all forms of organisation.

Corporate governance --- Business ethics --- Business --- Businesspeople --- Commercial ethics --- Corporate ethics --- Corporation ethics --- Professional ethics --- Wealth --- Moral and ethical aspects --- Organizational effectiveness --- Management --- Organization --- E-books --- Corporate governance. --- Economics. --- Business & Economics --- Economics, finance, business & management. --- Development --- Business Development. --- Economic theory --- Political economy --- Social sciences --- Economic man --- Governance, Corporate --- Industrial management --- Directors of corporations