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"El intelectual y la cultura de masas, by Javier García Liendo, studies the responses of Ángel Rama (Uruguay) and Jose María Arguedas (Peru) to the effects of mass culture on Andean indigenous cultures and Latin American print culture during the second half of the twentieth century. It explores the part that Rama and Arguedas played in the conceptualization and promotion of new cultural spaces made possible by commodification and industrialization, as capitalism transformed the imaginaries and materialities that had shaped their cultural projects for Andean and Latin American cultures. Through a material analysis of print culture objects, in particular those resulting from Rama's editorial ventures--such as pocket paperbacks and a popular encyclopedia--this work examines the transformations occurring at the time in Latin America at the level of production and circulation of culture, and thus sheds light on the emergence of new networks of communication between intellectuals and national and regional publics. Similarly, it explores the role of emergent communication technologies (sound recording and radio) in the reshaping of rural indigenous cultures into a mass-oriented popular culture in Peru. In this context, Arguedas's work with folklore and his later involvement in the Andean popular music scene in Lima are studied as responses to a violent process of commercialization of traditional Andean musical culture, a result of mass migration from rural areas to cities and urbanization"--Provided by publisher.

Communication --- Printing --- Indians of South America --- Social change --- Popular culture --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Intellectual life --- Mass society --- Recreation --- Culture --- Change, Social --- Cultural change --- Cultural transformation --- Societal change --- Socio-cultural change --- Social history --- Social evolution --- American aborigines --- American Indians --- Indigenous peoples --- Printing, Practical --- Typography --- Graphic arts --- Communication, Primitive --- Mass communication --- Sociology --- Technological innovations --- History --- Social aspects --- Social conditions --- Ethnology --- Arguedas, Jose María --- Rama, Angel --- Arguedas Altimirano, José María --- Altimirano, José María Arguedas --- Political and social views. --- South America --- Arguedas, José María --- Rama, Ángel