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dissertation (1)


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2017 (1)

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Dissertation
Fashion frustration - Does the fashion industry meet the demand of their Belgian customers?

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Abstract

Many women complain about not finding the right size when they go shopping and as a consequence, become frustrated. Therefore, the purpose of this analysis is to find out if there really exist a gap between the supply and the demand side of women jeans. The data that represents the supply side was manually collected in the shopping center of Woluwe, while the data that represents the demand side was based on secondary research. By using the Kolmogorov-Smirnov test and two-sample proportion tests for this study, we tried out a new investigation method. Furthermore, we divided both data into four classes for the proportion tests to get a better overview of the gap. These data effectively confirms the existence of a gap between supply and demand but not as much as expected and not always in the size classes we predicted. Finally, this study is compared with an identical study that was made in Kortrijk at the same moment.

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