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Film
Running focus groups : Truth market research.
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Author: McNaughton Nicholls, Carol
ISBN: 9781473969483 Year: 2017 Publisher: London, United Kingdom : SAGE Publications Ltd.,
ISBN: 9781473969483 Year: 2017 Publisher: London, United Kingdom : SAGE Publications Ltd.,
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Abstract
Carol McNaughton Nicholls discusses focus group research and working in a research agency. Focus groups are a type of qualitative research in which the researcher gathers information through a directed discussion. As an example, McNaughton Nicholls looked at the terminology train companies use to announce a delay due to suicide.
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