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This work explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the objective to enable the reader to understand the complexity of individual decision-making, so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction in what they buy.

Consumer protection --- Consumers' preferences. --- Law and economics --- Law and legislation. --- Psychological aspects. --- Economics and jurisprudence --- Economics and law --- Jurisprudence and economics --- Economics --- Jurisprudence --- Brand preferences --- Choice (Economic theory) --- Choice of product --- Preferences, Consumers' --- Product choice --- Consumer behavior --- Consumers --- Revealed preference theory --- Consumer law --- Trade regulation --- Attitudes

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Nature conservation --- Landscapes --- Countryside --- Landscape --- Natural scenery --- Scenery --- Scenic landscapes --- Nature

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This is an innovative account of how the concept of comradeship shaped the actions, emotions and ideas of ordinary German soldiers across the two world wars and during the Holocaust. Using individual soldiers' diaries, personal letters and memoirs, Kühne reveals the ways in which soldiers' longing for community, and the practice of male bonding and togetherness, sustained the Third Reich's pursuit of war and genocide. Comradeship fuelled the soldiers' fighting morale. It also propelled these soldiers forward into war crimes and acts of mass murders. Yet, by practising comradeship, the soldiers could maintain the myth that they were morally sacrosanct. Post-1945, the notion of kameradschaft as the epitome of humane and egalitarian solidarity allowed Hitler's soldiers to join the euphoria for peace and democracy in the Federal Republic, finally shaping popular memories of the war through the end of the twentieth century.

Soldiers --- Fellowship --- Male friendship --- Friendship between men --- Friendship in men --- Mens' friendship --- Friendship --- Companionship --- Comradeship --- Armed Forces personnel --- Members of the Armed Forces --- Military personnel --- Military service members --- Service members --- Servicemen, Military --- Armed Forces --- Social conditions --- Attitudes --- History --- Germany. --- Norddeutscher Bund (1866-1870). --- Military life --- Bromance (Male friendship) --- Men's friendship --- Soldiers.

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