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New products. --- Consumer behavior. --- Popularity --- Economic aspects.

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Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future. Provides actionable approaches to inform strategy and problem definition through design thinking Offers a design-based research method to complement existing market, ethnographic and customer research methods Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied

Design --- Industrial design --- Social aspects. --- Research. --- Design, Industrial --- Mechanical drawing --- New products --- Creation (Literary, artistic, etc.)

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"A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach—one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming—which produces too many ideas, unfiltered—but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful—something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows." -- Publisher's description.

New products. --- Product design. --- Economic production --- design [discipline] --- Product strategy --- producten --- Design --- Commercial products --- New products --- Industrial design --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Design and construction --- Product design --- E-books --- Design Thinking. --- Design. --- innovaties --- innovation

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The case study reviews how Nintendo positioned the launch of Wii.

Nintendo Wii video games. --- Video games industry. --- Computer games industry --- Market share. --- New products --- Video games industry --- Marketing

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This book describes the growing field of multi-criteria decision making (MCDM) as applied to materials selection in product design. Useful in academic and research contexts, as well as to practitioners in materials engineering and design, it aids readers in producing successful designs by improving the decision-making process in materials selection. It is a constant challenge for designers, even when educated in the fundamentals of materials and mechanical engineering, to select the best materials to satisfy complex design problems. Current approaches to materials selection range fro

Materials --- Product design --- Decision making. --- Commercial products --- New products --- Industrial design --- Engineering --- Engineering materials --- Industrial materials --- Engineering design --- Manufacturing processes --- Design and construction