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Understanding new media : extending Marshall McLuhan
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ISSN: 23747676 ISBN: 9781433131479 1433131471 Year: 2016 Volume: 2 Publisher: New York, N.Y.: Lang,

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Abstract

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a ±global village, making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression ±the medium is the message. These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan?s Understanding Media to analyze the ±new media McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.

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