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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a ±global village, making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression ±the medium is the message. These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan?s Understanding Media to analyze the ±new media McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
Mass media --- Médias --- History --- Technological innovations. --- Histoire --- Innovations --- McLuhan, Marshall, --- Technological innovations --- Médias --- McLuhan, Marshall --- Mass media - History - 20th century --- Mass media - History - 21st century --- Mass media - Technological innovations --- McLuhan, Marshall, - 1911-1980. - Understanding media --- McLuhan, Marshall, - 1911-1980
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