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The emergency of ICT innovations and digital technologies enable tourists to look for destinations worldwide at ease, facilitating improve the destination images and attract numerous tourists to experience tourist service and products in many countries. Replaced traditional approaches to reaching the global markets, the adoption of new technologies has provided alternatively cost-efficient and effective solutions to tourism businesses, management and marketing as well as entire tourism industry as a whole. Therefore, it is empirically stated that digital technologies are considered as a crucial part of the contemporary tourism business.
However, the proliferation of digital technologies leads to challenges for tailoring needs and travel behaviors of tourists because consumers are more customized and demanding. To understand this landscape specifically, Vietnam National Administration of Tourism (called the VNAT), a governmental department in Vietnam with its aims at promoting Vietnam’s tourism, improving the country image and increasing the number of visitors, which is chosen to prove the empirical study about these fields. The thesis attempts to identify how effective the VNAT uses digital strategies to improve the image of Vietnam as a tourism destination and analyze how the VNAT influences on travel decision of international tourists to Vietnam based on their awareness of and interaction with the VNAT’s digital strategies

digital strategies --- tourism marketing --- ICT --- DMO --- vietnam tourism --- tourism destination image --- Sciences économiques & de gestion > Marketing

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This volume provides the first comprehensive examination of travel guidebooks and their conceptualisation, use and impact. Guidebooks have been key tourism paraphernalia for almost two centuries and although researched in some areas, academic knowledge on guidebooks in tourism has not been expansively communicated. The uncritical, unreflective and largely pejorative approach to guidebooks in the public sphere, and to some degree also present in academia, is reassessed in this book. This challenges the current limited tourism research approaches to the topic, including the routinely held assumption that the internet has all but destroyed the printed guidebook. This book will be a useful resource for postgraduate students and researchers in tourism and tourism communications and consumption. 

Travel --- Tourism. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Voyages and travels --- Economic aspects --- Service industries --- National tourism organizations --- E-books --- Voyages --- Tourisme --- Guidebooks. --- Guides --- Guidebook conceptualisation. --- Guidebook history. --- Guidebook research critique. --- Guidebook use. --- Guidebooks and destination development. --- Travel guidebook.