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This book discusses in detail the impact of the Internet on the real-estate brokerage industry. It starts by tracing the history of the industry in America, and then goes on to present case studies of successful online brokerage companies and startups, and to evaluate future trends from the perspectives of investors as well as researchers. It explains how the Internet can transform an industry, enabling readers to spot potential investment opportunities. .
Business. --- E-business. --- Electronic commerce. --- E-commerce. --- Real estate management. --- Business and Management. --- Real Estate Management. --- e-Business/e-Commerce. --- Internet --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Property management --- Apartment houses --- Housing --- Office buildings --- Real estate business
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Internet users --- Electronic commerce --- Wireless communication systems --- Communication systems, Wireless --- Wireless data communication systems --- Wireless information networks --- Wireless telecommunication systems --- Telecommunication systems --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Web users --- World Wide Web users --- Computer users --- Personal Internet use in the workplace
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"With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online. Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development. Digital Selling cuts through the abundance of information to help guide salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior. It also explains how to build a brand that is relevant, visible, and has value for the consumer. Author Grant Leboff reveals why embracing the social web is vital, how sales roles change in a digital environment, how to build an online network, how to create structure and time for your lead generation, how to get noticed, and how sales and marketing can work together"-- "The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more"--
E-books --- Telemarketing. --- Electronic commerce. --- Selling. --- Salesmanship --- Salesmen and salesmanship --- Business --- Retail trade --- Advertising --- Marketing --- Sales promotion --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Electronic marketing --- Telephone marketing --- Direct marketing --- Telematics --- Telephone selling --- Telemarketing --- Electronic commerce --- Selling
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Get up and running with Magento 2 to create custom solutions, themes, and extensions effectively About This Book Create unique solutions for Magento 2 by developing and implementing solutions, themes, and extensions Be proficient in the main functionalities, resources, and system structure of Magento 2 Get to grips with this practical and hands-on guide to raise your web development skills to the next level Who This Book Is For If you are a PHP developer who wants to improve your skills in e-commerce development by creating themes and extensions for Magento 2, then this book is for you. What You Will Learn Install and set up the Magento Ecosystem Choose the best options for Magento's Sell System features Work with Search Engine Optimization in Magento Create and customize themes for Magento Develop extensions for new Magento functionalities Package extensions to publish in the Magento Connect network Create Magento solutions for mobile devices Carry out performance adjustments to speed up your Magento system In Detail Magento is the e-commerce software and platform trusted by the world's leading brands. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. By strengthening your fundamentals in Magento development, you can develop the best solutions and take advantage of the growing market. This fast-paced tutorial will provide you with skills you need to successfully create themes, extensions, and solutions to Magento 2 projects. This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will take advantage of Search Engine Optimization aspects, create design and customize theme layout, develop new extensions, and adjust the Magento System to achieve great performance. By sequentially working through the steps in each chapter, you will quickly explore all the features of Magento 2 to create a great solution. With ample examples and a practical approach, this book will ensure your success with this astonishing e-commerce management system. Style and approach This book would be a fast-paced tutorial guide that uses hands-on examples to developing new solutions for Magento e-commerce system. Each topic is explained sequentially in the process of creating a Magento solution, along with detailed explanations of the basic and advanced features of Magento 2.
Web site development. --- Electronic commerce. --- Magento (Web site development tool) --- Development of Web sites --- Web sites --- Internet programming --- Web site development --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Development --- Magento (Computer file)
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Technological innovations --- Management --- E-books --- Technological innovations. --- Electronic commerce. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer
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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. .
Business. --- Marketing. --- Information technology. --- Business --- E-commerce. --- Business and Management. --- e-Commerce/e-business. --- IT in Business. --- Data processing. --- IT (Information technology) --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Trade --- Electronic data processing --- Marketing --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Industrial management --- Aftermarkets --- Selling --- Commerce --- Economics --- Management --- Internet advertising. --- Business—Data processing.
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Daten sind die Basis der digitalisierten Wirtschaft. Die Industrie 4.0 und digitale Services produzieren nie gekannte Datenmengen und ermöglichen neue Geschäftsmodelle. Datenqualität wird dabei zum kritischen Erfolgsfaktor. Dieses Buch präsentiert für Praktiker wie für Wissenschaftler einen Ansatz für das qualitätsorientierte Datenmanagement sowie zehn Fallstudien dazu. Das Buch entstand im Kompetenzzentrum Corporate Data Quality in enger Kooperation zwischen Forschern der Universität St. Gallen und dem Fraunhofer IML sowie zahlreichen Vertretern von mehr als zwanzig großen Unternehmen. Die Autoren Prof. Dr. Boris Otto ist Inhaber des Audi-Stiftungslehrstuhls Supply Net Order Management an der Technischen Universität Dortmund und Leiter des Data Innovation Lab am Fraunhofer-Innovationszentrum für Logistik und IT. Prof. em. Dr. Hubert Österle ist Präsident des Verwaltungsrates des Business Engineering Institutes St. Gallen. „Daten sind ein Wirtschaftsgut. Kein Unternehmen kann sich mehr leisten, auf das Management dieses Guts zu verzichten. Die vielen Praxisbeispiele sind wissenschaftlich fundiert und enthalten konkrete Empfehlungen zur dauerhaften Sicherung der Datenqualität im Unternehmen." Werner Boeing, Chief Information Officer, Roche Diagnostics „In den letzten zwei Deka den wurden die Unternehmen auf Prozesse ausgerichtet. Auf dieser Basis erkennen wir, dass Daten eines der wichtigsten Wirtschaftsgüter der Zukunft werden. Die Autoren geben praktische und fundierte Anleitungen für das Management von Daten als ‚Asset‘." Klaus Straub, Chief Information Officer, BMW "Datenqualität ist kein Hygienefaktor, sondern entscheidet über den Erfolg eines Unternehmens am Markt. Dieses Buch beschreibt in verständlicher Weise einen holistischen Ansatz für das Management der Datenqualität in Unternehmen." Dr. Andreas Weber, Vice President Business Development, Evonik.
Management. --- Management information systems. --- E-business. --- Innovation/Technology Management. --- e-Commerce/e-business. --- Business Process Management. --- e-Business/e-Commerce. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Sociotechnical systems --- Information resources management --- Management --- Administration --- Industrial relations --- Organization --- Communication systems
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This book constitutes revised selected papers from the 11th International Conference on Web Information Systems and Technologies, WEBIST 2015, held in Lisbon, Portugal, May 20-22, 2015, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), and technically sponsored by the European Research Center for Information Systems (ERCIS). The purpose of the WEBIST series of conferences is to bring together researches, engineers and practitioners interested in technological advances and business applications of web-based information systems. The 17 full papers presented in this volume were carefully reviewed and selected originally 115 paper submissions. They were organized in topical sections names: web interfaces and applications; internet technology; society, e-business and e-government; web intelligence; and mobile information systems. .
Computer Science --- Engineering & Applied Sciences --- Information technology. --- Artificial intelligence. --- Information Systems Applications (incl. Internet). --- IT in Business. --- e-Commerce/e-business. --- Artificial Intelligence. --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Information technology --- Application software. --- Business—Data processing. --- E-commerce. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software
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This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so.
Business. --- Marketing. --- Leadership. --- E-business. --- Electronic commerce. --- E-commerce. --- Industrial psychology. --- Business and Management. --- Industrial, Organisational and Economic Psychology. --- e-Business/e-Commerce. --- Business Strategy/Leadership. --- Branding (Marketing) --- Brand name products --- Marketing --- Advertising --- Applied psychology. --- Industrial and Organizational Psychology. --- Ability --- Command of troops --- Followership --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Applied psychology --- Psychagogy --- Psychology, Practical --- Social psychotechnics --- Psychology --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Business psychology --- Industrial psychology --- Psychotechnics --- Industrial engineering --- Personnel management --- Psychology, Applied --- Industrial psychologists
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This book explores the wave of liberalization reforms experienced by OECD network industries. Focusing on the telecommunications sector, the authors analyze the latest data available on liberalization and privatization, and following a political economics approach, they integrate standard economic analysis with the most recent studies of the political determinants of market-oriented policies. The book presents new econometric evidence on several policy issues, including institutional complementarities dynamics, the problem of policy sequencing and the role of government political ideology. The detailed and comprehensive discussion offers insights into how so many countries adopting similar reforms actually differ in their policy “bundling”, intensity and implementation of liberalization and privatization.
Political economy. --- Industrial organization. --- Public finance. --- Economics. --- Industrial Organization. --- Political Economy. --- Public Economics. --- Computer industry. --- Computer networks. --- Electronic commerce. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Communication systems, Computer --- Computer communication systems --- Data networks, Computer --- ECNs (Electronic communication networks) --- Electronic communication networks --- Networks, Computer --- Teleprocessing networks --- Cameralistics --- Public finance --- Currency question --- Industries --- Organization --- Industrial concentration --- Industrial management --- Industrial sociology --- Economic theory --- Political economy --- Social sciences --- Economic man --- Commerce --- Information superhighway --- Data transmission systems --- Digital communications --- Electronic systems --- Information networks --- Telecommunication --- Cyberinfrastructure --- Electronic data processing --- Network computers --- Electronic industries --- Distributed processing --- International Political Economy. --- Public finances
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