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"This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--

Television commercials --- Advertising --- Advertising executives --- History --- Naud, Robert,

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Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. Whats really at stake here, is the matter of true originality: many of these not so creative efforts are actual reproductions. Whether they have been deliberately plagiarised or are the result of unlucky coincidence, is open to interpretation. Feel free to judge for yourself.

Advertising. Public relations --- commercial artists --- advertising --- commercial art --- print advertising --- commercials [oral or performed works] --- advertising artists --- Reclame --- Vormgeving --- China