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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Persuasion (Rhetoric) --- Persuasion (Psychology) --- Attitude (Psychology) --- Persuasion (rhétorique) --- Persuasion (psychologie) --- Attitude (psychologie) --- Attitude (Psychology). --- Persuasion (Psychology). --- Persuasion (Rhetoric). --- Attitude.
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Prejudices. --- Bias (Psychology) --- Prejudgments --- Prejudice --- Prejudices and antipathies --- Attitude (Psychology) --- Emotions
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This thought-provoking and practical title challenges leaders to recognize the power of trust in an increasingly sceptical world. It presents a unique three-pillar model for building trust and details the nine leadership habits that deliver outstanding results, inspiring relationships and a positive long-term legacy.
Leadership. --- Trust. --- Trust (Psychology) --- Attitude (Psychology) --- Emotions --- Ability --- Command of troops --- Followership --- Leadership --- Trust --- E-books
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This book comes as part of a broader project the editor is developing aiming critically to articulate some theoretical and methodological issues of cultural psychology with the research and practical work of psychologists with Amerindian peoples. As such, the project - of which the present book is part - concerns to a meta-theoretical reflection aiming to bring in new theoretical-methodological and ethical reflections to cultural psychology. From this meta-theoretical reflection we have been developing the notion of dialogical multiplication as it implies the diversification (differentiation and dedifferentiation) of semiotic trajectories in interethnic boundaries.
Indians --- Ethnic attitudes. --- Attitude (Psychology) --- Ethnic relations --- Minorities --- Cultural awareness --- Race awareness --- Psychology.
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Analyse des comportements quotidiens de chacun et des mécanismes qui les influencent selon le contexte relationnel (amoureux, commercial, professionnel, etc.), fondée sur des cas pratiques précédemment étudiés par l'auteur.
Human behavior --- Attitude (Psychology) --- Social influence --- Behavioral assessment --- Comportement humain --- Attitude (Psychologie) --- Influence sociale --- Analyse comportementale
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Change Your Beliefs, Change Your Life We all have times in our lives when the results of our behavior don't seem to be meeting our needs. In this new book, Hyrum Smith does two things that are invaluable to people who wish to make their lives less painful. First, he reveals, through a clear and simple model, how we get to the point where our behaviors cause these kinds of problems. Then, with a simplicity that is impressive in itself, he describes the steps we must take to identify and rectify the beliefs leading to our painful behavior. The result is a powerful process for transforming your habits and relationships and achieving lasting personal and career success.
Conduct Of Life --- Values --- Self-Esteem --- Attitude (Psychology) --- Change (Psychology) --- Self-Help --- Philosophy --- Psychology
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Préjugés. --- Attitude. --- Couples homosexuels. --- Couples de lesbiennes. --- Parents homosexuels. --- Prejudices --- Attitude (Psychology) --- Gay couples --- Lesbian couples. --- Gay parents
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"Even today, with sophisticated surveys and computer-produced margins of error, we have trouble gauging the elusive voice we call 'public opinion,' but no one questions its importance in a democracy. In this insightful new study, Mark G. Schmeller sets out to recreate or approximate the nature of public opinion between independence and the aftermath of Civil War and also examine what leading Americans thought about it. Where could one detect it? How might attitudes toward it, in the abstract and concrete, have changed in this eventful period? 'As Americans contested the meaning of this essentially contestable concept,' Schmeller explains, 'they expanded and contracted the horizons of political possibility and renegotiated the terms of political legitimacy.' He argues that what began life as something close to exceptionally American republican thought (and in a sense unchanging) became something far more malleable and subject to manipulation by means of stump-speech rhetoric, partisan newspapers, trumpeting of the importance of the self in the nineteenth century, etc. Crossing into so many discrete fields of historical research, this project has much potential as a synthesizing meta-narrative"--
Public opinion --- Opinion, Public --- Perception, Public --- Popular opinion --- Public perception --- Public perceptions --- Judgment --- Social psychology --- Attitude (Psychology) --- Focus groups --- Reputation --- History --- United States --- Politics and government
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Misogyny. --- Sexism. --- Internet and women. --- Women-hating --- Misanthropy --- Sexual animosity --- Sex bias --- Attitude (Psychology) --- Prejudices --- Sex (Psychology) --- Social perception --- Sex role --- Women and the Internet --- Women
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