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Brand name products --- Branding (Marketing) --- Business names --- Product management --- Internet marketing

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Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity. Contents Sector-Specific Antecedents of Retail Brand Equity Reciprocity Between Perceived Value and Retail Brand Equity Interdependencies Within Multichannel Retail Structures Target Groups Researchers and students focusing on retailing and marketing Executives and managers interested in the management of retail brands in brick-and-mortar and multichannel retail environments About the Author Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing.

Business. --- Marketing. --- Sales management. --- Business and Management. --- Sales/Distribution. --- Business names. --- Retail. --- Brand name products. --- Customer loyalty. --- Frequent buyer programs --- Frequent shopper programs --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Brands (Commerce) --- Firm names --- Trade names --- Consumer behavior --- Loyalty --- Consumer satisfaction --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- Names --- Management, Sales --- Industrial management --- Marketing --- Selling --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Aftermarkets

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Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter

Museology --- museum administration --- public relations --- fund raising --- audiences --- friends [philanthropists] --- branding --- social media --- museums [institutions] --- visitors --- volunteers --- Museums --- Business names --- Branding (Marketing) --- Museum attendance --- Management. --- Public relations --- Attendance, Museum --- Museum visitors --- Brand name products --- Marketing --- Advertising --- Brands (Commerce) --- Firm names --- Trade names --- Names --- Trademarks --- Public institutions --- Cabinets of curiosities --- Attendance