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Social marketing and behaviour change : models, theory and applications
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Authors:
Brennan, Linda L.
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Binney, Wayne
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Parker, Lukas
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Aleti, Torgeir
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Nguyen Hong Hai, Dang
ISBN: 9781784711528 Year: 2016 Publisher: Cheltenham ; Northampton, Mass. : Edward Elgar publishing,
ISBN: 9781784711528 Year: 2016 Publisher: Cheltenham ; Northampton, Mass. : Edward Elgar publishing,
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Abstract
Keywords
Social marketing. --- Human behavior models. --- Social change. --- Consumer behavior. --- Ecology.
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