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This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an artform, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hydridisation of digital and heritage methods. Using interviews with world-leading motion graphic designers, Oscar-nominated visual effects supervisors and moving image artists this book examines hybrid moving image that re-invigorate heritage practices, the handmade and the analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids. Iain Macdonald is Associate Professor, Subject Group Leader of Design, Photography and Advertising, and Programme Leader for MSc Creative Advertising at Edinburgh Napier University, UK. His creative industry experience spans over 25 years as an award winning television graphic designer at BBC Television, and as a film and commercials director. .

Culture --- Animated films. --- Motion pictures. --- Fine arts. --- Image processing. --- Multimedia systems. --- Graphic design. --- Cultural and Media Studies. --- Fine Arts. --- Film Theory. --- Animation. --- Graphic Design. --- Media Design. --- Image Processing and Computer Vision. --- Study and teaching. --- Graphic arts. --- Computer art. --- Video art. --- Electronic art --- Experimental television --- Art, Computer --- Computer craft --- Digital art --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art, Modern --- Performance art --- Television --- Experimental films --- New media art --- Art --- Visual communication --- Architectural design. --- Computer science. --- Computer vision. --- Informatics --- Science --- Design --- Structural design --- Animated cartoons (Motion pictures) --- Animated videos --- Cartoons, Animated (Motion pictures) --- Motion picture cartoons --- Moving-picture cartoons --- Caricatures and cartoons --- Motion pictures --- Abstract films --- Animation (Cinematography) --- Animation cels --- Cinema --- Feature films --- Films --- Movies --- Moving-pictures --- Audio-visual materials --- Mass media --- Performing arts --- Machine vision --- Vision, Computer --- Artificial intelligence --- Image processing --- Pattern recognition systems --- History and criticism --- Multimedia systems . --- Optical data processing. --- Optical computing --- Visual data processing --- Bionics --- Electronic data processing --- Integrated optics --- Photonics --- Computers --- Computer-based multimedia information systems --- Multimedia computing --- Multimedia information systems --- Multimedia knowledge systems --- Information storage and retrieval systems --- Optical equipment

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Stochastic processes --- Mathematical statistics --- Time-series analysis --- Markov processes --- R (Computer program language)