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This thesis by Torbjörn Andersson explores the concept of aesthetic flexibility in the context of modular product development and brand management. It investigates how modular strategies affect the visual appearance and design processes of complex product portfolios. Through five studies, the research examines the constraints and possibilities of managing visual coherence and diversity within branded products. It introduces four aesthetic flexibility strategies and a model illustrating how portfolio extension strategies influence design aesthetics. The work aims to advance the understanding of product design's visual aspects for professionals, academics, and students in industrial design and engineering.

Modularity (Engineering) --- Industrial design.