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"Changer les comportements pour sauver la planète ? Il s'agit bien là d'une solution à privilégier au regard de la situation à laquelle nous sommes confrontés. Adopter une attitude responsable, tant au niveau individuel que collectif, n'est pas chose aisée : si la majorité d'entre nous a de bonnes intentions (78% se déclarent très concernés par le changement climatique), celles-ci ne sont que trop rarement suivies d'actions. Pourquoi n'agissons-nous donc pas en conformité avec nos déclarations d'intention ? Contrairement à ce que nous pensons, nous ne sommes pas des individus rationnels qui agissent en accord avec nos intérêts, même les plus fondamentaux... Une nouvelle discipline, l'économie comportementale, a démontré que nous sommes des êtres faillibles, tout à la fois rationnels et émotionnels. Issue de ce courant révolutionnaire, l'approche Nudge propose une série de leviers pertinents pour modifier véritablement les comportements liés aux enjeux du développement durable. Face aux nombreux défis auxquels la planète est confrontée - réchauffement climatique, acidification des océans, réduction de la couche d'ozone, pollution chimique, etc.-, ce livre explique grâce à de nombreux exemples pertinents comment adopter une stratégie de Green Nudges rapides à mettre en oeuvre, peu coûteux et dont l'efficacité a été scientifiquement démontrée. Le Green Nudge, un petit coup de pouce qui aura un grand impact sur notre avenir ! " [Source : 4e de couv.].
Human ecology --- Sustainable development --- Consumer behavior --- Environmental sociology --- Ecologie humaine --- Développement durable --- Consommateurs --- Sociologie de l'environnement --- Comportement --- Marketing --- Market segmentation --- Consumption (Economics) --- Motivation research (Marketing) --- Green marketing --- Environmental aspects --- Green marketing. --- Marketing comportemental --- Économie de l'environnement --- Aspect environnemental --- Développement durable --- Économie de l'environnement. --- Aspect environnemental. --- Marketing - Environmental aspects --- Économie de l'environnement.
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Building materials. --- Green products. --- Sustainable construction. --- Change of state (Physics) --- Green construction --- Building --- Sustainable engineering --- Earth-friendly products --- Environmentally safe products --- Commercial products --- Green marketing --- Recycled products --- Architectural materials --- Architecture --- Building supplies --- Buildings --- Construction materials --- Structural materials --- Materials
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Additive manufacturing or 3D printing, manufacturing a product layer by layer, offers large design freedom and faster product development cycles, as well as low startup cost of production, on-demand production and local production. In principle, any product could be made by additive manufacturing. Even food and living organic cells can be printed. We can create, design and manufacture what we want at the location we want. 3D printing will create a revolution in manufacturing, a real paradigm change. 3D printing holds the promise to manufacture with less waste and energy. We can print metals, ceramics, sand, synthetic materials such as plastics, food or living cells. However, the production of plastics is nowadays based on fossil fuels. And that’s where we witness a paradigm change too. The production of these synthetic materials can be based also on biomaterials with biomass as feedstock. A wealth of new and innovative products are emerging when we combine these two paradigm changes: 3D printing and biomaterials. Moreover, the combination of 3D printing with biomaterials holds the promise to realize a truly sustainable and circular economy.
Three-dimensional printing. --- Manufacturing industries --- Green products. --- Environmental aspects. --- Earth-friendly products --- Environmentally safe products --- Commercial products --- Green marketing --- Recycled products --- 3-D printing --- 3D printing --- 3DP (Three-dimensional printing) --- Rapid prototyping --- Additive manufacturing --- additive manufacturing --- sustainable --- design --- product development --- circular economy --- 0n-demandbiomaterials --- 3d printing
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We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behaviour change tools, and case studies. Learn how to: target unsustainable behaviours, and identify the barriers to change; understand various commitment strategies; communicate effective messages; and, enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behaviour, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation.
Green marketing. --- Sustainable living --- Environmental responsibility --- Sustainable development. --- Behavior modification. --- Behavioral assessment --- Behaviorism (Psychology) --- Conditioned response --- Human behavior --- Learning, Psychology of --- Psychology, Applied --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable development --- Sustainable economic development --- Economic development --- Ecological accountability --- Ecological responsibility --- Environmental accountability --- Environmental ethics --- Responsibility --- Ecological living --- Green living --- Living, Sustainable --- Alternative lifestyles --- Environmentalism --- Green movement --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Marketing. --- Study and teaching. --- Environmental aspects --- Environmental protection. Environmental technology --- Advertising. Public relations --- Développement durable --- Marketing social --- Aspect psychologique --- Marketing social. --- #KVHB:Omgevingspsychologie. Zie ook: Wonen --- #KVHB:Ecologie --- #KVHB:Duurzaamheid --- Green marketing --- Behavior modification --- Study and teaching
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This book features in-depth and thorough coverage of Minimum Impact Mill Technologies which can meet the environmental challenges of the pulp and paper industry and also discusses Mills and Fiberlines that encompass “State-of-the-Art” technology and management practices. The minimum impact mill does not mean "zero effluent", nor is it exclusive to one bleaching concept. It is a much bigger concept which means that significant progress must be made in the following areas: Water Management, Internal Chemical Management, Energy Management, Control and Discharge of Non-Process Elements and Removal of Hazardous Pollutants. At the moment, there is no bleached kraft pulp mill operating with zero effluent. With the rise in environmental awareness due to the lobbying by environmental organizations and with increased government regulation there is now a trend towards sustainability in the pulp and paper industry. Sustainable pulp and paper manufacturing requires a holistic view of the manufacturing process. During the last decade, there have been revolutionary technical developments in pulping, bleaching and chemical recovery technology. These developments have made it possible to further reduce loads in effluents and airborne emissions. Thus, there has been a strong progress towards minimum impact mills in the pulp and paper industry. The minimum-impact mill is a holistic manufacturing concept that encompasses environmental management systems, compliance with environmental laws and regulations and manufacturing technologies.
Environment. --- Environmental Chemistry. --- Environmental Management. --- Sustainable Development. --- Environmental sciences. --- Environmental chemistry. --- Environmental management. --- Sustainable development. --- Sciences de l'environnement --- Chimie de l'environnement --- Environnement --- Développement durable --- Gestion --- Earth & Environmental Sciences --- Environmental Sciences --- Wood-pulp industry. --- Paper industry. --- Green products. --- Green chemistry. --- Environmental chemistry --- Sustainable chemistry --- Earth-friendly products --- Environmentally safe products --- Paper making and trade --- Papermaking industry --- Industrial applications --- Chemical engineering --- Chemistry, Technical --- Sustainable engineering --- Commercial products --- Green marketing --- Recycled products --- Non-timber forest products industry --- Pulpwood industry --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable development --- Sustainable economic development --- Economic development --- Environmental stewardship --- Stewardship, Environmental --- Environmental sciences --- Management --- Chemistry, Environmental --- Chemistry --- Ecology --- Environmental aspects
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To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kellogg's, and depicts the battles between Whole Foods and Walmart for the world's palate. By examining the experiences that particular businesses have had with sustainable innovation, this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead.
Industrial management --- Technological innovations --- Green products --- Sustainable development --- Strategic planning --- Competition --- Management Theory --- Management --- Business & Economics --- Competition (Economics) --- Competitiveness (Economics) --- Economic competition --- Commerce --- Conglomerate corporations --- Covenants not to compete --- Industrial concentration --- Monopolies --- Open price system --- Supply and demand --- Trusts, Industrial --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable economic development --- Economic development --- Earth-friendly products --- Environmentally safe products --- Commercial products --- Green marketing --- Recycled products --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Environmental aspects --- Economic aspects --- Technological innovations. --- Green products. --- Sustainable development. --- Strategic planning. --- Competition. --- Environmental aspects. --- Fuel trade --- Food industry and trade
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"What does it mean when consumers 'shop with a conscience' and choose products labeled as fair or sustainable? Does this translate into meaningful changes in global production processes? To what extent are voluntary standards implemented and enforced, and can they really govern global industries? Looking behind the Label presents an informative introduction to global production and ethical consumption, tracing the links between consumers' choices and the practices of multinational producers and retailers. Case studies of several types of products -- wood and paper, food, apparel and footwear, and electronics -- are used to reveal what lies behind voluntary rules and to critique predominant assumptions about ethical consumption as a form of political expression."--Provided by publisher.
Consumer behavior. --- Marketing. --- Motivation research (Marketing). --- Consumption (Economics) --- Consumers --- Green products --- Sustainable development --- Social responsibility of business --- Business & Economics --- Management --- Economic Theory --- Management Styles & Communication --- Moral and ethical aspects --- Social responsibility of business. --- International business enterprises. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Social responsibility --- Business ethics --- Issues management --- Social aspects --- Human behavior --- Consumer profiling --- Market surveys --- Business enterprises --- Joint ventures --- Sustainable development. --- Green products. --- Consumers. --- Moral and ethical aspects. --- Earth-friendly products --- Environmentally safe products --- Commercial products --- Green marketing --- Recycled products --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable economic development --- Economic development --- Customers (Consumers) --- Shoppers --- Persons --- Environmental aspects --- Social Sciences and Humanities. Consumer Studies --- Social Sciences and Humanities. Economics --- Consumer Economics. --- Economic Conditions, Development and Structure --- Economic Policy.
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