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Sumerians --- Palms --- Viticulture --- Agriculture. --- Girsu (Extinct city)

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As wine economist Mike Veseth peels away layer after layer of the money-taste-wine relationship he discovers the wine buyer's biggest mistake and learns how to avoid it, enlists in the "restaurant wars" and toasts anything but Champagne. His engaging and enlightening book will surprise, inform, inspire, and delight wine lovers everywhere.

Wine industry. --- Viticulture. --- Wine and wine making.

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"Et si, d'ici dix ans, un artiste, par exemple un cinéaste, devenait aussi marginal et anachronique qu'un maréchal-ferrant ?Et si les acteurs du monde culturel étaient en passe, non de disparaître tels les animaux de la préhistoire, mais pire : de rentrer dans le rang ? Absorbés par le marché ?Et si ce livre nous indiquait la voie à suivre : une autre écologie de la culture. Celle inspirée par l'agriculture rebelle et le geste fraternel des vignerons naturels. Ces artisans de la terre qui ont repris le rôle contestataire abandonné par les artistes. Et si ce livre nous appelait à une révolution tranquille et joyeuse ? Le temps de l'insurrection est venu." (éditeur)

Culture. --- Culture --- Art and society --- Artists --- Organic viticulture --- Art et société --- Artistes --- Viticulture biologique --- Economic aspects --- Aspect économique

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The WINNER of the 2010 Jury Award as best viticulture book of the year from the Organisation Internationale de la Vigne et du Vin (OIV) now fully revised and updated

Grapes --- Anatomy. --- Physiology. --- Grape --- Grape vines --- Grapevines --- Vitis --- Wine grapes --- Vitaceae --- Enocyanin --- Viticulture

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";A must-read for any wine grape grower or winemaker who has ever wrestled with the most important myths of winegrowing or debated them with colleagues-and that would be all of us! It is also a great read for any wine consumer interested in looking at 'the man behind the curtain,' so to speak: the myths promoted by wine writers, tasting room staff, sommeliers and other wine gatekeepers.";-Wines & Vines ";A meticulously researched volume that every serious sommelier should read . . . if only to disagree."; -The Somm Journal Wine is a traditional product with traditional explanations. Oft-romanticized, Old World notions of how to create fine wine have been passed down through generations and continue to dominate popular discussions of wine quality. However, many of these beliefs predate science and remain isolated from advances in the understanding of how crops grow and fruit ripens. Allegiance to them has frequently impeded open-minded investigation into how grapevines interact with the environment, thus limiting innovation in winegrowing. In Terroir and Other Myths of Winegrowing, Mark A. Matthews applies a scientist's skepticism and scrutiny to examine widely held beliefs about viticulture. Is terroir primarily a marketing ploy that obscures understanding of which environments really produce the best wine? Is reducing yield an imperative for high quality grapes and wine? What does it mean to have vines that are balanced or grapes that are physiologically mature? Matthews explores and dissects these and other questions to debunk the myths of winegrowing that may be holding us back from achieving a higher wine quality.

Terroir. --- Viticulture. --- Grape culture --- Viniculture --- Fruit-culture --- Grapes --- Terroir --- Wine and wine making --- Viticulture --- american wines. --- california wines. --- creating fine wine. --- cultivating grapes for wine. --- cultivating winegrapes. --- debunking wine myths. --- fine wine. --- food wine agriculture. --- grapevines. --- growing fine wine. --- growing grapes. --- high quality wine. --- quality wine. --- realities of winemaking. --- serious sommelier. --- sommelier. --- terroir. --- viticulturalists. --- viticulture. --- wine books. --- wine grapes. --- wine marketing. --- wine myths. --- winegrapes. --- winegrowing. --- winemakers. --- winemaking myths. --- winemaking.