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This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Social psychology --- Business policy --- Personnel management --- Marketing --- B2B (business-to-business) --- distributie --- marketing --- verkoop --- leidinggeven --- strategisch beleid --- Marketing. --- Leadership. --- Sales management. --- Business Strategy/Leadership. --- Sales/Distribution.

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.

Economics/Management Science. --- Marketing. --- Business Strategy/Leadership. --- Sales/Distribution/Call Center/Customer Service. --- Economics. --- Economie politique --- Marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Cost control. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Business. --- Leadership. --- Sales management. --- Business and Management. --- Sales/Distribution. --- Industrial management --- Aftermarkets --- Selling --- Management, Sales --- Ability --- Command of troops --- Followership

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• Reference Manager
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.   This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.

Economics/Management Science. --- Marketing. --- Business Strategy/Leadership. --- Sales/Distribution/Call Center/Customer Service. --- Economics. --- Economie politique --- Marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Business. --- Leadership. --- Sales management. --- Business and Management. --- Sales/Distribution. --- Industrial management --- Aftermarkets --- Selling --- Management, Sales --- Ability --- Command of troops --- Followership

Choose an application

• Reference Manager
• EndNote
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.  .

Economics/Management Science. --- Marketing. --- Business Strategy/Leadership. --- Sales/Distribution/Call Center/Customer Service. --- Economics. --- Economie politique --- Marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Costs. --- Business. --- Leadership. --- Sales management. --- Business and Management. --- Sales/Distribution. --- Costs, Industrial --- Management, Sales --- Industrial management --- Selling --- Ability --- Command of troops --- Followership --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Aftermarkets

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This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.  .

Economics/Management Science. --- Marketing. --- Business Strategy/Leadership. --- Sales/Distribution/Call Center/Customer Service. --- Economics. --- Economie politique --- Marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Management --- Business. --- Leadership. --- Sales management. --- Business and Management. --- Sales/Distribution. --- Management, Sales --- Industrial management --- Selling --- Ability --- Command of troops --- Followership --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Aftermarkets