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Abstract

"Founder of entertainment and brand management company who manages careers of the stars tells behind-the-scenes stories of how they reached their fame and offers information and practical advice on how to become a celebrity"--

Keywords

Fame. --- Celebrities --- Publicity.

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O livro que agora se apresenta – 20 Anos de Jornalismo Contra a Indiferença –nasce de dois desígnios fundamentais: por um lado, celebrar duas décadasde ensino do Jornalismo na Universidade de Coimbra e, por outro, partilharcom um público mais alargado um conjunto de reflexões sobre os media,o jornalismo, a comunicação e o espaço público.

Se o ensino superior do Jornalismo em Portugal, relativamente tardio emrelação ao resto da Europa, deu os seus primeiros passos no fim dos anos70 do século passado, ele aparece apenas duas décadas depois na academiacoimbrã. Contudo, esta foi, no contexto nacional, a primeira licenciatura emJornalismo, distinguindo-se, quer em título, quer em objetivos, das licenciaturasentão existentes no país.

A criação de uma Licenciatura em Jornalismo na Universidade de Coimbra,em 1993-1994, foi, por si, um acontecimento. Com efeito foi necessárioque reitor, professores e jornalistas ousassem atualizar a oferta curricular daFaculdade de Letras, oferecendo um curso há muito desejado pela sociedadee pelo mercado, embora desconsiderado por alguns setores da academia. Correndoo risco de omitir alguém, a quem antecipadamente pedimos desculpa,não podemos deixar de recordar os esforços dos jornalistas João Mesquita,João Fonseca, em representação do Sindicato dos Jornalistas, e de Jorge Castilho,a quem mais tarde se viria associar o nome de Mário Martins, bem comoo envolvimento decisivo do jornalista e professor Mário Mesquita, do entãoReitor da Universidade de Coimbra Rui Alarcão e dos professores João Roquee Luís Reis Torgal.

Keywords

Journalism. --- Writing (Authorship) --- Literature --- Publicity --- Fake news

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"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"-- "This book presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--

Keywords

Government marketing --- Government publicity --- Public relations and politics --- Branding (Marketing)

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Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more.Chartered Public Relations discusses in detail, among ot

Keywords

Public relations --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- E-books --- Public relations.

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Slovník kolektivu autorů z Fakulty sociálních věd Univerzity Karlovy tvoří pendant k úspěšné Praktické encyklopedii žurnalistiky, jež se dočkala několika vydání. Obsahuje přes dvě stě padesát výkladových hesel, která umožňují základní orientaci v klíčových konceptech oboru. Je určen jak studentům, tak těm, kteří s pojmy marketingové komunikace přicházejí do styku v rámci své profese. Druhý dotisk prvního vydání

Keywords

Communication in marketing. --- Public relations. --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Marketing --- Public relations