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This e-book on ""Living labs: concepts, tools and cases"" comes 10 years after the first scientific publications that defined the notion of living labs, but more than 15 years after the appearance of the first living lab projects (Ballon et al, 2005; Eriksson et al., 2005). This 5-year gap demonstrates the extent to which living labs have been a practice-driven phenomenon. Right up to this day, they represent a pragmatic approach to innovation (of ICTs and other artefacts), characterised a.o. by experimentation in real-life and active involvement of users.While there is now a certain body of l

New products.

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Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated—it’s costly. There’s no point to building a business in a bubble. Today’s entrepreneurs must embrace the idea of “failing fast.” They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to: Create a rapid prototype of their product or service • Develop a business model instead of a business plan • Test it repeatedly with customers so they can spot failure early • Continue to refine the model based on customer interactions • Leverage their network and resources in order to run lean The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

New business enterprises --- New products. --- Planning.

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L'innovation constitue une source de croissance privilégiée pour les entreprises et les marques. Dans un environnement caractérisé par un grand renouvellement des technologies, l'apparition de nouveaux modèles économiques et l'émergence constante de nouveaux usages et attentes, il faut innover davantage, mieux, plus vite, à moindre coût. Au cœur de la création et du lancement, le marketing joue un rôle central dans l'innovation. Cet ouvrage aborde le marketing de l'innovation de manière globale et permet : de maîtriser les décisions et de comprendre les processus inhérents au marketing de l'innovation dans tous les secteurs (grande consommation, industrie, services, luxe, high-tech, collaboratif…) ; de faire le point sur les pratiques, les théories et les méthodologies les plus récentes ; d'étudier l'intégralité des processus de développement et de lancement, depuis les décisions stratégiques jusqu'aux choix opérationnels. Cette 3e édition, entièrement actualisée, propose de nouveaux exemples et cas d'entreprise et intègre des thèmes d'actualité tels que la co-innovation avec les clients, le big data, les objets connectés, le crowdsourcing, le design thinking, le prototypage rapide, les consommateurs émergents, le bottom of the pyramid, l'innovation inversée, la consommation collaborative, l'obsolescence programmée...

Market surveys. --- Marketing --- Marketing research. --- New products --- Management --- Management. --- Marketing.

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Creative ability in business. --- New products. --- Technological innovations.

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Market segmentation. --- New products --- Marketing. --- Sales management. --- Selling.