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Marketing RH : accompagner la transformation digitale des ressources humaines
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ISBN: 9782759028986 Year: 2015 Publisher: Levallois-Perret : Groupe Studyrama,

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Engaged journalism : connecting with digitally empowered news audiences
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ISBN: 9780231168359 9780231168342 Year: 2015 Publisher: New York : Columbia University Press,

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Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.


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La boîte à outils des réseaux sociaux
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ISBN: 9782100721047 2100721046 Year: 2015 Publisher: Paris: Dunod,

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Cyberpsychology / edited by Alison Attrill.
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ISBN: 0198712588 9780198712589 Year: 2015 Publisher: Oxford : Oxford University Press,

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Hallyu 2.0 : the Korean Wave in the Age of Social Media
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ISBN: 9780472052523 9780472072521 9780472120895 0472052527 Year: 2015 Publisher: Ann Arbor (Mich.) : University of Michigan press,

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"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"--Résumé de l'éditeur.


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Changing media landscapes : visual networking / Toija Cinque.
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ISBN: 9780195525618 Year: 2015 Publisher: New York, NY : Oxford University Press,

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The nature of media forms and industries is changing rapidly and constantly. As such, Changing Media Landscapes explores the concept of visual networking to describe the ways multiple media devices are used now for a variety of tasks.Visual networking extends the ability to engage in human communication particularly in today's context where most of our daily activities and routines are carried out with the help of various forms of communication technologies.It explores the changing media landscape through contemporary and emerging trends, issues and developments including multicasting, cloud computing, privacy and social networking. The book combines theory, key issues for debate and an exploration of legacy and digital media industries to provide a holistic approach to communication and media. Key featuresOffers a fresh and critical approach to contemporary media and communications, extending beyond traditional media studiesExplores the intersections between social media, legacy media and communications with other disciplines including history, economics and public policyActivities, study questions, further reading suggestions and weblinks at the end of each chapter to help students put theory into contextMargin notes throughout include key words and definitions to help students of all levels to understand both academic and trending terms


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Social media communication : concepts, practices, data, law and ethics
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ISBN: 9781138776456 1138776459 Year: 2015 Publisher: New York : Routledge,

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"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--


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Wie we zijn wanneer we denken dat niemand kijkt
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ISBN: 9789045023526 9045023520 Year: 2015 Publisher: Amsterdam Uitgeverij Atlas Contact

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Onze gegevens worden gebruikt om ons te bespioneren en om ons dingen te verkopen die we niet willen en ook niet nodig hebben. Maar de enorme hoeveelheid gegevens die we op internet achterlaten (`big data') is op een veel interessantere manier te gebruiken. Ons gedrag online, wanneer we ons onbespied wanen, onthult wie we echt zijn.Als beheerder van een datingsite beschikt Rudder over een schat aan informatie over wat we leuk vinden, met wie we praten, wat we daarbij drinken en hoe laat we naar bed gaan. Het is een nieuwe manier om psychologisch onderzoek te doen, veel effectiever dan de traditionele vragenlijst (waarbij we ons altijd beter voordoen dan we zijn) of de observatie (waarbij de situatie kunstmatig is). Het is misschien even slikken, maar Christian Rudder toont aan dat Facebook, Google en OkCupid ons beter kennen dan onze beste vrienden.


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Mediated communities : civic voices, empowerment and media literacy in the digital era
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ISBN: 9781433124549 9781433124556 1433124556 1433124548 Year: 2015 Publisher: New York : Peter Lang,

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Mediated Communities brings together a diverse, global cohort of academics and professional communicators to assess the current state of democratic mobilizing around the world and the ways in which protest movements are being transformed in the midst of a communication revolution. Contributors draw on a variety of international settings - from Greece to Lebanon, China to Argentina - to demonstrate the ways in which community organizing in the digital age relies increasingly on digital media to communicate, help participants find common ground, and fight for change. Contributors acknowledge the challenges that lie ahead for creating real and lasting democratic change, but at the same time are able to draw attention to the potential that digital media hold for strengthening citizen voices around the globe.

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