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"Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada."--

E-books --- Communication in marketing --- Public relations --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Marketing --- Communication. --- Postsecondary Education. --- Public Relations.

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"Cet ouvrage expose les problèmatiques communicationnelles de 10 organisations de toutes tailles et de secteurs divers. Chaque cas propose de façon claire et structurée une fiche pédagogique, un énoncé, une série de questions aidant à structurer les réponses, un corrigé détaillé. Issu de situation réelles et écrit en collaboration avec des professionnels, ce manuel permet la mise en pratique des concepts, savoir-faire et outils de la communication pour le changement d'image, la situation de crise, la communication financière, etc." [Source : 4e de couv.].

Business communication --- Corporations --- Mass media and business --- Industrial publicity --- Public relations --- Associations. --- Business communication. --- Communication dans les organisations --- Communication dans les organisations. --- Communication. --- Gestion d'entreprise. --- Relations publiques --- Relations publiques. --- Études de cas. --- Entreprises. --- Business communication - Case studies --- Corporations - Public relations

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This book applies relational dialects to risk and crisis communication in order to explain how agencies and organizations navigate tensions with stakeholders and the public during high-stress situations. Littlefield and Sellnow's novel use of this interpersonal theory, which conceptually describes how couples negotiate tensions as they maintain their relationship, is exemplified through seven case studies that each focus on one common tension.

Crisis management. --- Public relations. --- Communication. --- Communication, Primitive --- Mass communication --- Sociology --- Crises --- Management of crises --- Management --- Problem solving --- Conflict management --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Public relations --- Crisis management --- Communication --- E-books --- Management. --- Public relations - Management

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This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

Social Sciences. --- Political Communication. --- Communication Studies. --- Public Relations. --- Media Research. --- Social sciences. --- Sciences sociales --- Communication in politics. --- Internet --- Political aspects. --- Social aspects. --- Political communication --- Political science. --- Public relations. --- Political communication. --- Communication. --- Sociology. --- Mass media. --- Political Science and International Relations. --- Corporate Communication/Public Relations. --- Political science --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Public relations --- Social theory --- Social sciences --- Communication, Primitive --- Mass communication --- Sociology

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"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond?Spanning communication theory, neuroscience, creativity and innovation, media history, popular culture, branding, and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.Topics covered include: a critical look at market research, modern theories of communication, the vanishing difference between content, media, and advertising, what ideas are and how to get them, and the future of advertising. "-- "Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communications landscape. A modern model for how brands operate and innovate in the evolving market for ideas, it contains both beliefs that can guide behaviour and practical tools and examples to help account planners and strategists in their jobs and careers. Paid Attention provides a framework for brands and market research based on the emerging context of behavioural economics. It references a wide body of theory and praxis, from neuroscience, advertising research, behavioural economics, psychology, sociology, technology and even science fiction. Mapping advertising to a wider analysis of culture, it appeals to media scholars and anyone interested in today's media-saturated culture"--

Advertising --- Branding (Marketing) --- Electronic commerce --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Brand name products --- Marketing --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- E-books --- Advertising. Public relations