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This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.
City promotion -- Europe. --- City promotion --- Tourism -- Europe -- Marketing. --- Tourism --- DMOs. --- destination branding. --- destination marketing organisations. --- destination marketing paradigm. --- destination marketing. --- theory and paradigm change. --- theory of competitive advantage. --- tourism marketing. --- urban destination marketing operations. --- urban destination marketing. --- BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Boosterism (Place promotion) --- Cities and towns --- Promotion of cities --- Promotion of towns --- Town promotion --- Municipal government --- Place marketing --- Marketing. --- Economic aspects --- Marketing --- Public relations --- urban destination marketing operations .
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Tourist attractions constitute the metaphorical 'heart' of tourism. This book aims to both deconstruct and construct what tourist attractions are, how we perceive them and how we can enhance our understanding of what attracts us as tourists. The volume reaches beyond current ideas about the ways tourist attractions are created, shaped and packaged. It focuses on the importance and subjective nature of identity, memory, narrative and performance in the tourist experience to find new ways of analysing and managing tourist attractions. The book will appeal to researchers and students in tourism and destination management and heritage and indigenous tourism.
Tourism --- Tourists --- Psychological aspects --- Psychology --- Sightseers --- Travelers --- Psychological aspects. --- Deconstructing Tourist Attractions. --- Destination Management. --- Indigenous Studies. --- Narrative Analysis. --- Phenomenology. --- Post-colonial Discourse. --- Tourist / Visitor Attraction.
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tourism --- travel --- destination --- hospitality --- Tourism --- Research --- Economic conditions --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- Research.
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This is the first book to explore research on visiting friends and relatives (VFR). In many countries VFR is the largest single travel-related market and for some regional economies accounts for over half of all tourism flows. In assembling an international collection of quality VFR-related research the editors present the profiles, characteristics, opportunities and behaviours of VFR travel for the benefit of researchers, industry practitioners and educators. This holistic and international approach to understanding VFR travel provides a state of the art understanding of the context, dynamics and implications of VFR travel and will be an essential resource for postgraduate students, researchers and also practitioners.
Tourism --- Families. --- Friendship. --- Research. --- Social aspects. --- VFR research. --- VFR tourism. --- VFR travel strategies. --- VFR travel. --- VFR. --- destination marketing. --- family tourism. --- tourism studies. --- visiting family and friends. --- visiting friends and relatives.
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"Community Newspapers and Japanese-American Incarceration Camps critically examines the tendency of journalists in all corners of the craft to be timid in times of war, precisely when the public's need for accurate information is so pressing"--Provided by publisher.
Japanese Americans --- Internment camps --- Community newspapers --- Journalists --- Place marketing --- Press and politics --- Minorities and journalism --- Forced removal and internment, 1942-1945 --- Press coverage. --- Economic aspects. --- History --- United States --- Race relations --- Journalism and minorities --- Minorities and the press --- Journalism --- Boosterism (Place promotion) --- Destination marketing --- Place promotion --- Placemarketing --- Marketing --- Publicity --- Columnists --- Commentators --- Authors --- Neighborhood newspapers --- Suburban newspapers --- Local mass media --- Newspapers --- Concentration camps --- Incarceration camps --- Detention of persons --- Kibei Nisei --- Nisei --- Ethnology --- Japanese
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