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Soft power superpowers
Authors: --- ---
ISBN: 1315700700 1317459652 1282119656 9786612119651 0765622823 9781315700700 9781317459637 1317459636 9781317459644 1317459644 9780765622488 9780765622495 Year: 2015 Publisher: London New York Routledge

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Abstract

The term soft power describes a country's ability to get what it wants by attracting rather than coercing others--by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests. This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century.

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