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The term soft power describes a country's ability to get what it wants by attracting rather than coercing others--by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests. This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century.
Cultural relations --- Intercultural communication --- Arts, American --- Arts, Japanese --- Popular culture --- Japanese arts --- American arts --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Cultural exchange --- Intercultural relations --- Intellectual cooperation --- International relations --- Anthropological aspects --- United States --- Japan --- Relations
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