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"Le livre retrace quelques points importants de l'histoire des présidents américains et du processus des primaires républicaines à l'élection générale de novembre 2012. Il montre aussi de l'intérêt et de la curiosité que des millions de gens non seulement des Etats-Unis d'Amérique, mais aussi dans le monde ont suscités pour les élections présidentielles américaines. Les enjeux stratégiques, géopolitiques, économiques, sécuritaires et préoccupation de bon nombre de pays ayant plus ou moins de rapports avec les Etats-Unis sont autant de détails discutés dans ce livre. En dépit de cette importance, le processus de cette joute reste complexe pour beaucoup de gens et ceci même au sein des universitaires. Donc, du suffrage indirect à la fois pour les primaires que pour l'élection générale, ce livre essaie, chronologiquement, de faire comprendre aux gens le processus des élections de 2012."

Elections --- Political campaigns --- Presidents --- United States

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Social scientists and campaign strategists approach voting behavior from opposite poles. Reconciling these camps through a merger of statistics and election experience, The American Political Landscape presents a full-scale analysis of U.S. electoral politics over the last quarter-century. It explains how factors not usually considered hard data, such as personal attitudes and preferences, interact to produce an indisputably solid result: the final tally of votes. While pundits boil down elections to a stark choice between Democrat and Republican, Byron Shafer and Richard Spady explore the further significance of not voting at all. Voters can and do form coalitions around specific issues, so that simple party identification does not determine voter turnout or ballot choices. Deploying a method that maps political attitudes from 1984 to 2008, the authors describe an electorate in flux. As an old order organized around economic values ceded ground to a new one in which cultural values enjoy equal prominence, persisting links between social backgrounds and political values have tended to empty the ideological center while increasing the clout of the ideologically committed.

Politics, Practical --- Political campaigns --- Elections --- United States --- Politics and government --- Politics [Practical ] --- 1989 --- -Politics, Practical

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An in-depth study of women congressional candidates over the past two decades.

Women --- Women legislators --- Political campaigns --- Political activity --- United States. --- Elections. --- United States --- Politics and government

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This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.

Advertising. Public relations --- Political sociology --- Advertising, Political --- Marketing --- Public relations and politics --- Communication in politics --- Campaign management --- Political campaigns --- Political aspects --- Marketing - Political aspects --- Advertising, Political. --- Public relations and politics. --- Communication in politics. --- Campaign management. --- Political campaigns. --- Political aspects.

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Presidents --- Elections --- Election --- United States. --- Elections, 2012. --- United States --- Politics and government --- 2012 --- Political campaigns --- 2009-2017