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Video games industry.

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Video games industry.

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"A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry--in development as a feature film from Sony PicturesIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever. The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan. Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry"-- "In the tradition of The Accidental Billionaires and Moneyball, a behind-the-scenes business thriller about how the small, scrappy Sega, led by one unlikely visionary, took on the juggernaut Nintendo and changed the face of entertainment"--

SEGA Entāpuraizesu. --- Nintendō Kabushiki Kaisha. --- Video games industry --- Electronic games industry --- Video games --- History

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Fun for All: Translation and Accessibility Practices in Video Games / Minako O'Hagan -- Conventions used in the book -- Section I Game accessibility -- From Game Accessibility to Universally Accessible Games / Dimitris Grammenos -- Translating Fun for All: Promoting Accessibility in Video Games / Alberto Fernandez Costales -- Accessible Games and Education: Accessibility Experiences with e-Adventure / Baltasar Fernandez-Manjon -- How to Make Universally Accessible Video Games / Javier Mairena -- Section II Game translation -- Divided by Language, United by Gameplay: An Example of Ludological Game Localization / Ornella Lepre -- Translation Strategies and Video Game Translation A Case Study of Beyond Good and Evil / Annelies Van Oers -- Translating the Onscreen Text Blindfolded: Possibilities and Impossibilities / Gianna Tarquini -- Video Games and Fan Translations: A Case Study of Chrono Trigger / Rafael Muller Galhardi. Contents note continued: Terminology Management in Video Games Localisation / Xiaochun Zhang -- Games, Localization and Diaspora / Stephen Mandiberg -- Video Game Localization Training on Offer in Spanish Universities at an Undergraduate Level / Eugenia Arres -- New Challenges in Interactive Media Localization Projects / Victor Alonso Lion -- Beyond Localization: An Overview of Game Culturalization / Kate Edwards. The different contributions in this pioneering volume address the emerging fields of Game Accessibility and Game Localization from different angles, providing insightful information about these relatively unexplored academic areas with such close tights to the industry.

Multimedia systems --- Audio-visual equipment --- Translating and interpreting --- Computer games --- Video games --- Video games industry --- Vertaalwetenschap. --- Videospellen --- Softwarelocalisatie. --- Research. --- Technological innovations. --- Programming. --- Design. --- Vertalen.