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This text is an analysis of the globalization of beauty products, practices, and ideas, as seen through the lives of youth in Mexico. Far from frivolous, the beauty economy is key to youth's social and economic development.

Beauty, Personal --- Cosmetics industry --- Feminine beauty (Aesthetics) --- Teenage girls. --- Women --- Social aspects. --- Economic aspects. --- Identity. --- Female identity --- Feminine identity --- Identity (Psychology) --- Adolescent girls --- Female adolescents --- Girls --- Teenagers --- Ideal beautiful women --- Aesthetics --- Women in art --- Aesthetics industry --- Beauty services industry --- Toilet preparations industry --- Beauty --- Complexion --- Grooming, Personal --- Grooming for women --- Personal beauty --- Personal grooming --- Toilet (Grooming) --- Hygiene --- Beauty culture --- Beauty shops --- Cosmetics