Listing 1 - 6 of 6 |
Sort by
|
Choose an application
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Customer relations --- Customer services --- Service industries --- Industries --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Philosophy.
Choose an application
Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive, pragmatic, guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists. Readers can also determi
Music -- Instruction and study. --- Music in universities and colleges. --- Customer services --- Service industries --- Professions --- Commerce --- Business & Economics --- Marketing & Sales --- Marketing --- Customer services. --- Marketing. --- Marketing of professional services --- Rainmaking (Professions) --- Services marketing --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- E-books
Choose an application
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. In collaboration with: (in alphabetical order) Kate Andrews (UK), Beatriz Belmonte (E), Ralf Beuker (GER), Fergus Bisset (UK), Kate Blackmon (UK), Johan Blomkvist (SE), Simon Clatworthy (NO), Lauren Currie (UK), Sarah Drummond (UK), Jamin Hegeman (USA), Stefan Holmlid (SE), Luke Kelly (NL), Lucy Kimbell (UK), Satu Miettinen (FI), Asier Pérez (E), Bas Raijmakers (NL), Jakob Schneider (GER), Fabian Segelström (SE), Marc Stickdorn (A), Renato Troncon (IT), Geke van Dijk (NL), Arne van Oosterom (NL), Erik Widmark (S)
Customer services. --- Creative ability in business. --- Lateral thinking --- Creative thinking. --- Service industries --- Service à la clientèle --- Créativité dans les affaires --- Pensée latérale --- Pensée créatrice --- Services (Industrie) --- Management. --- Gestion --- Lateral thinking. --- designonderzoek --- Innovatie ; ondernemingen --- Thinking, Lateral --- 745.01 --- designtheorie --- productdesign --- service design --- dienstverlening --- Veranderingsmanagement --- Creative thinking (Education) --- Creative ability --- Thought and thinking --- Creative thinking --- Business creativity --- Business --- Success in business --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- designfilosofie en -theorie --- Business management --- Customer services --- Creative ability in business --- E-books --- Business & Economics --- Industries --- Design --- Sociologie --- Sociologie de la communication --- Sociologie de la culture --- bedrijfsbeleid --- consumentengedrag --- consumenten --- Design thinking
Choose an application
Services are key activities in the globalization of the economy and also underlie the quality of life of local residents. The advanced work presented in this book was selected from the proceedings of the First International Conference on Serviceology (ICServ2013), held October 16–18, 2013 in Tokyo. This book provides a useful overall guide to the state of the art in theory and practice of services for researchers in various fields, including engineering, marketing, economics, and others. This work also facilitates the scientific systematization of services and promotes technological developments for solutions of industrial issues.
Service industries --- Medical care --- Customer services --- Research --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Delivery of health care --- Delivery of medical care --- Health care --- Health care delivery --- Health services --- Healthcare --- Medical and health care industry --- Medical services --- Personal health services --- Public health --- Industries --- Engineering economy. --- Production management. --- Engineering design. --- Information systems. --- Engineering Economics, Organization, Logistics, Marketing. --- Operations Management. --- Engineering Design. --- Information Systems and Communication Service. --- Design, Engineering --- Engineering --- Industrial design --- Strains and stresses --- Manufacturing management --- Industrial management --- Economy, Engineering --- Engineering economics --- Industrial engineering --- Design --- Engineering economics. --- Computers. --- Automatic computers --- Automatic data processors --- Computer hardware --- Computing machines (Computers) --- Electronic brains --- Electronic calculating-machines --- Electronic computers --- Hardware, Computer --- Computer systems --- Cybernetics --- Machine theory --- Calculators --- Cyberspace
Choose an application
Service science constitutes an interdisciplinary approach to systematic innovation in service systems, integrating managerial, social, legal, and engineering aspects to address the theoretical and practical challenges of the service industry and its economy. This book contains the refereed proceedings of the 5th International Conference on Exploring Service Science (IESS), held in Geneva, Switzerland, in February 2014. The ten full papers accepted for IESS were selected from 31 submissions and presented ideas and results related to innovation, service management, service engineering, and service discovery.
Economics. --- Software engineering. --- Information systems. --- Management information systems. --- Economics/Management Science. --- Business Information Systems. --- Information Systems Applications (incl. Internet). --- Software Engineering. --- Computer Appl. in Administrative Data Processing. --- Computer science --- Management --- Business --- Customer services --- Service industries --- Information technology --- Commerce --- Business & Economics --- Commerce - General --- Data processing --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Informatics --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Computer software engineering --- Economic theory --- Political economy --- Business. --- Information technology. --- Application software. --- Business and Management. --- IT in Business. --- Data processing. --- Industries --- Customer relations --- Engineering --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Business—Data processing. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Business information services. --- Computer and Information Systems Applications. --- Computer Application in Administrative Data Processing. --- Management. --- Business enterprises --- Information services
Choose an application
This work represents a milestone for the "ULOOP User-centric Wireless Local Loop" project funded by the EU IST Seventh Framework Programme. ULOOP is focused on the robust, secure, and autonomic deployment of user-centric wireless networks. Contributions by ULOOP partners as well as invited tutorials by international experts in the field. The expected impact is to increase awareness to user-centric networking in terms, e.g., of business opportunities and quality of experience, and to present adequate technology to sustain the growth of user-friendly wireless architectures. Throughout the last 3 years, ULOOP has developed enabling technologies for user-centricity in wireless networks, with particular emphasis on social trust management, cooperation incentives, community building, mobility estimation, and resource management. This work will be of interest to researchers, policymakers, operators, vendors, and end-users interested in the current and future directions of user-centric access networks.
Home computer networks. --- Wireless communication systems. --- Customer services. --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Communication systems, Wireless --- Wireless data communication systems --- Wireless information networks --- Wireless telecommunication systems --- Telecommunication systems --- HMNs (Computer networks) --- Home area networks (Computer networks) --- Home media networks (Computer networks) --- Home multimedia networks (Computer networks) --- Home networks (Computer networks) --- Large family networks (Computer networks) --- Small office/home office networks (Computer networks) --- Home automation --- Local area networks (Computer networks) --- Computer network architectures. --- Engineering. --- Economic policy. --- Computer Communication Networks. --- Telecommunication. --- Computer Systems Organization and Communication Networks. --- Complexity. --- R & D/Technology Policy. --- Communications Engineering, Networks. --- Architectures, Computer network --- Network architectures, Computer --- Computer architecture --- Electric communication --- Mass communication --- Telecom --- Telecommunication industry --- Telecommunications --- Communication --- Information theory --- Telecommuting --- Economic nationalism --- Economic planning --- National planning --- State planning --- Economics --- Planning --- National security --- Social policy --- Construction --- Industrial arts --- Technology --- Computer organization. --- Computational complexity. --- Computer communication systems. --- Electrical engineering. --- Electric engineering --- Engineering --- Communication systems, Computer --- Computer communication systems --- Data networks, Computer --- ECNs (Electronic communication networks) --- Electronic communication networks --- Networks, Computer --- Teleprocessing networks --- Data transmission systems --- Digital communications --- Electronic systems --- Information networks --- Telecommunication --- Cyberinfrastructure --- Electronic data processing --- Network computers --- Complexity, Computational --- Machine theory --- Organization, Computer --- Electronic digital computers --- Distributed processing
Listing 1 - 6 of 6 |
Sort by
|