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Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.

Economics --- Multiculturalism in advertising. --- Consumer behavior --- Religious aspects. --- Psychological aspects. --- religion --- religiosity --- religious affiliation --- belief systems --- Christian --- Jew --- Muslim --- Hindu --- Buddhist --- Confucianist --- Taoist --- behavioral economics --- consumer behavior --- decision making --- morality --- donation behavior --- sustainability --- holidays