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"It seems as if 'big data' is in the news every day, as we read the latest examples of how powerful algorithms are teasing out the hidden connections between seemingly unrelated things. Whether it is used by the NSA to fight terrorism or by online retailers to predict customers' buying patterns, big data is a revolution occurring around us, in the process of forever changing economics, science, culture, and the very way we think. But it also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven't even done yet, based on big data's ability to predict our future behavior. Big Data is the first major book about this earthshaking subject, with two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards"--Back cover. "Academic Mayer-Schönberger and editor Cukier consider big data the new ability to crunch vast collections of information, analyze it instantly, and draw conclusions from it. Big data is about predictions: math applied to large quantities of data in order to infer probabilities. Because big data allows us to analyze far more data, we will move beyond expecting exactness and can no longer be fixated on causation. The authors state, The correlations may not tell us precisely why something is happening, but they alert us that it is happening. For individuals, big data risks an invasion of privacy, as vast amounts of personal data are collected and the potential exists to accuse a person of some possible future behavior that has not happened. The authors conclude that big data is a tool that doesn't offer ultimate answers, just good-enough ones to help us now until better methods and hence better answers come along. This book offers important insights and information for many library patrons"--Mary Whaley, Booklist.

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