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Annotation The SAM Workshop is a major IEEE Signal Processing Society event devoted to sensor array and multichannel signal processing. The organizing committee invites the international community to present and discuss state of the art developments in the field. SAM 2014 will feature plenary talks by leading researchers in the field as well as poster sessions, and a number of special sessions organized by internationally recognized expertsThe workshop will take place in Hotel Hesperia Finisterre, located in the heart of La Coruñ a, a modern city looking out onto the Atlantic.
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Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
Customer relations --- Management. --- big data --- customer strategy --- omnichannel marketing, --- multichannel marketing --- shopper journey --- path to purchase --- attribution modeling --- dynamic customer strategy --- integrated marketing management --- marketing automation
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