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An easy-to-follow guide with step-by-step examples on implementing your marketing plan using Dynamics CRM 2013 and other marketplace solutions such as Click Dimensions and Core Motives.If you are a marketing manager, business analyst, or a CRM functional expert who wants to leverage Microsoft Dynamics CRM 2013 to create effective marketing strategies and run efficient campaigns, this book is for you. The book provides several step-by-step, hands-on examples for beginners to learn marketing concepts, and exercises to create advanced marketing strategies for experts. There are no specific prereq

Customer relations -- Management -- Data processing. --- Management information systems. --- Microsoft CRM. --- Commerce --- Business & Economics --- Marketing & Sales --- Microsoft Dynamics CRM --- Customer relations --- Relationship marketing. --- Data processing. --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Sociotechnical systems --- Information resources management --- Management --- Marketing --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Communication systems --- E-books