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Journalism --- Africa --- Journalisme électronique --- Journalisme --- Journalisme participatif --- Médias sociaux --- Online journalism --- Citizen journalism --- Social media --- Innovations --- Technological innovations
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Computer network resources --- Business enterprises --- Médias sociaux --- Gestion --- Communautés virtuelles --- Marketing sur Internet --- Réseautage personnel (Informatique) --- Social networks --- Internet marketing
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Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why. Showing the reader how to ask the right kinds of questions about social media, Christian Fuchs takes us on a journey across social media, delving deep into case studies on Google, Facebook, Twitter, WikiLeaks and Wikipedia. The result lays bare the structures and power relations at the heart of our media landscape. This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.
Mass communications --- Social media --- Médias sociaux --- #SBIB:309H103 --- #KVHA:Media --- #KVHA:Journalistiek --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Médias sociaux --- Social media.
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Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media.
Marketing --- Library management --- Mass communications --- Libraries --- Online social networks --- Social media. --- Bibliothèques --- Réseautage personnel (Informatique) dans les bibliothèques --- Médias sociaux --- Marketing. --- Library applications. --- bibliotheken --- marketingtoepassingen --- sociale media --- User-generated media --- Communication --- User-generated content
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An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience. He charts the rise and fall of America's most reviled word through Google Search, examines the new dynamics of collaborative rage on Twitter, and traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Audacious, entertaining, and illuminating, Dataclysm is a portrait of our essential selves--and a first look at a revolution in the making. --
Mass communications --- Computer. Automation --- Social psychology --- Behavioral assessment. --- Human behavior. --- Social media. --- Big data. --- Internet users --- Online social networks --- Analyse comportementale --- Comportement humain --- Médias sociaux --- Données volumineuses --- Internautes --- Réseautage personnel (Informatique) --- Attitudes --- Médias sociaux --- Données volumineuses --- Réseautage personnel (Informatique) --- Online social networks.
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Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
Social media. --- Stratégie de marque --- Médias sociaux --- Stratégie de marque --- Médias sociaux --- Product strategy --- Computer architecture. Operating systems --- Distribution strategy --- Branding (Marketing). --- Internet marketing. --- Branding (Marketing) --- Marketing sur Internet --- Marketing. --- Leadership. --- E-business. --- Business Strategy/Leadership. --- e-Business/e-Commerce. --- Electronic commerce. --- E-commerce.
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Social movements --- Emigration and immigration --- Social media --- Mouvements sociaux --- Emigration et immigration --- Médias sociaux --- Political aspects --- Government policy --- Case studies --- Political aspects. --- Aspect politique --- Politique gouvernementale --- Études de cas --- #SBIB:324H74 --- #SBIB:39A6 --- User-generated media --- Communication --- User-generated content --- Immigration --- International migration --- Migration, International --- Population geography --- Assimilation (Sociology) --- Colonization --- Movements, Social --- Social history --- Social psychology --- Politieke verandering: sociale bewegingen --- Etniciteit / Migratiebeleid en -problemen --- Médias sociaux --- Études de cas --- Case studies.
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What impact do news and political advertising have on us ? How do candidates use media to persuade us as voters ? Are we informed adequately about political issues ? Do 21st century political communications measure up to democratic ideas ? The author details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the discipline. He examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters and providing links to online examples of real-life political communication.
Communication en politique --- Médias et politique --- Campagnes électorales --- Médias sociaux --- Communication in politics --- Mass media --- Digital media --- Political campaigns --- Aspect politique --- Political aspects. --- United States --- Politics and government. --- #SBIB:309H270 --- #SBIB:324H60 --- Electronic media --- New media (Digital media) --- Digital communications --- Online journalism --- Politieke communicatie: algemene werken --- Politieke socialisatie --- Government --- History, Political --- Communication in politicsPolitical aspects. --- Politieke socialisatieUnited States --- United StatesPolitics and government. --- Mass communications --- Political sociology --- Political aspects --- Mass media Political aspects --- United States of America
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