Narrow your search

Library

UAntwerpen (6)

ULB (4)

KU Leuven (3)

ULiège (3)

UCLouvain (2)

UGent (2)

VUB (2)

KDG (1)

NATO Library (1)


Resource type

book (8)


Language

English (7)

French (1)


Year
From To Submit

2014 (8)

Listing 1 - 8 of 8
Sort by

Book
Online journalism in Africa : trends, practices and emerging cultures
Authors: --- ---
ISBN: 9780415503747 9780203382530 9781134109067 9781134109135 9781134109203 9781138689190 Year: 2014 Publisher: New York : Routledge,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
La boîte à outils des réseaux sociaux
Authors: ---
ISBN: 2100705717 9782100705719 Year: 2014 Publisher: Paris: Dunod,

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Social media : a critical introduction.
Author:
ISBN: 9781446257302 9781446257319 1446257312 1446257304 Year: 2014 Publisher: London Sage

Loading...
Export citation

Choose an application

Bookmark

Abstract

Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why. Showing the reader how to ask the right kinds of questions about social media, Christian Fuchs takes us on a journey across social media, delving deep into case studies on Google, Facebook, Twitter, WikiLeaks and Wikipedia. The result lays bare the structures and power relations at the heart of our media landscape. This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.


Book
Marketing with social media : a LITA guide
Author:
ISBN: 9781783300013 9781555709723 9781555709860 9781555709877 9781555709884 1783300019 1555709869 1555709877 1555709729 1555709885 Year: 2014 Publisher: London Facet

Loading...
Export citation

Choose an application

Bookmark

Abstract

Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media.


Book
Dataclysm : love, ses, race and identity : what our online lives tell us about our offline selves
Author:
ISBN: 9780385347372 9780385347389 9780385347396 0385347391 0385347375 Year: 2014 Publisher: New York : Crown Publishers,

Loading...
Export citation

Choose an application

Bookmark

Abstract

An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience. He charts the rise and fall of America's most reviled word through Google Search, examines the new dynamics of collaborative rage on Twitter, and traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Audacious, entertaining, and illuminating, Dataclysm is a portrait of our essential selves--and a first look at a revolution in the making. --


Book
Brand Media Strategy : Integrated Communications Planning in the Digital Era
Author:
ISBN: 1137279567 1322193088 1349289329 1137447702 1137447710 0230104746 9780230104747 9781137279569 Year: 2014 Publisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.


Book
The dynamics of political communication : media and politics in a digital age
Author:
ISBN: 9780415531832 9780415531849 0415531837 0415531845 9780203115312 Year: 2014 Publisher: New York : Routledge,

Loading...
Export citation

Choose an application

Bookmark

Abstract

What impact do news and political advertising have on us ? How do candidates use media to persuade us as voters ? Are we informed adequately about political issues ? Do 21st century political communications measure up to democratic ideas ? The author details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the discipline. He examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters and providing links to online examples of real-life political communication.

Listing 1 - 8 of 8
Sort by