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What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design.By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an ident

Corporate image --- Industrial design coordination. --- Web sites --- Strategic planning. --- Design.

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Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.Bron : http://www.koganpage.com

Corporate image --- Crisis management --- Reputation --- Corporations --- Management --- Public relations --- Crisis management. --- Reputation. --- Management. --- Public relations. --- crisismanagement --- Business policy --- bedrijfsbeleid --- Crisiscommunicatie --- Crisismanagement --- Imagomanagement --- Profiel en imago --- Maatschappelijk Verantwoord Ondernemen --- Corporate public relations --- Character --- Public opinion --- Company image --- Corporate identity --- Industrial design coordination --- Crises --- Management of crises --- Problem solving --- Conflict management --- E-books --- Profiel --- Imago --- Corporate image - Management --- Corporations - Public relations

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The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation’s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.   Content  The notion of crisis: conceptual framework Building up a theoretical framework: review of the relevant theories Corporate identity and stakeholder perceptions in crisis Case study: crisis response strategies of Toyota Target groups Academics, researchers, undergraduate and graduate students in organization studies, sociology, management and communication Corporate communication practitioners and company managers The Author  Olga Bloch has completed her Ph. D. at the Faculty of Humanities of the Bergische Universität Wuppertal. Ms. Bloch is a project manager at International Advisory Services of Frankfurt School of Finance & Management gGmbH.

Crisis management. --- Corporate image. --- Company image --- Corporate identity --- Corporations --- Industrial design coordination --- Crises --- Management of crises --- Management --- Problem solving --- Conflict management --- Public relations --- Applied psychology. --- Communication Studies. --- Organizational Studies, Economic Sociology. --- Industrial and Organizational Psychology. --- Applied psychology --- Psychagogy --- Psychology, Practical --- Social psychotechnics --- Psychology --- Communication. --- Economic sociology. --- Industrial psychology. --- Business psychology --- Industrial psychology --- Psychotechnics --- Industrial engineering --- Personnel management --- Psychology, Applied --- Industrial psychologists --- Economic sociology --- Economics --- Socio-economics --- Socioeconomics --- Sociology of economics --- Sociology --- Communication, Primitive --- Mass communication --- Social aspects

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This book tells the story of how, over centuries, people, society and culture created laws affecting supply of information. In the 21st century, uniform global copyright laws are claimed to be indispensable to the success of entertainment, internet and other information industries. Do copyright laws encourage information flow? Many say that copyright laws limit dissemination, harming society. In the last 300 years, industries armed with copyrights controlled output and distribution. Now the internet’s disruption of economic patterns may radically reshape information regulation. Information freedom, a source of emancipation, may change the world.

Copyright -- Great Britain -- History. --- Copyright -- Great Britain. --- Copyright. --- Law. --- Philosophy of law. --- Law, Politics & Government --- Law, General & Comparative --- Copyright --- Design protection. --- History. --- Design --- Design patents --- Design protection --- Literary property --- Property, Literary --- Designs --- Law and legislation --- Political science. --- Private international law. --- Conflict of laws. --- International law. --- Comparative law. --- Intellectual property --- International IT and Media Law, Intellectual Property Law. --- Private International Law, International & Foreign Law, Comparative Law. --- Philosophy of Law. --- Law and legislation. --- Competition, Unfair --- Industrial design coordination --- Industrial property --- License agreements --- Patent laws and legislation --- Intangible property --- Anti-copyright movement --- Authors and publishers --- Book registration, National --- Mass media --- IT Law, Media Law, Intellectual Property. --- Private International Law, International & Foreign Law, Comparative Law . --- Mass media. --- Administration --- Civil government --- Commonwealth, The --- Government --- Political theory --- Political thought --- Politics --- Science, Political --- Social sciences --- State, The --- Choice of law --- Conflict of laws --- Intermunicipal law --- International law, Private --- International private law --- Private international law --- Law --- Legal polycentricity --- Acts, Legislative --- Enactments, Legislative --- Laws (Statutes) --- Legislative acts --- Legislative enactments --- Jurisprudence --- Legislation --- Mass communication --- Media, Mass --- Media, The --- Communication --- Civil law